We built Bigin around how small teams work, and priced it that way. Everything a customer-facing team runs on comes in the box: customizable pipelines, a built-in phone with IVR, WhatsApp and email in one place, and automation that starts on the free plan. AI joins at $12/user/month, not $59.
There's a forever-free plan to start on, one-click migration from Pipedrive when you're ready, and 50,000+ small businesses already running on it.
Pipedrive's Lite plan looks affordable at $14/user/month, but it leaves out what a small team actually runs on: there is no workflow automation, no two-way email sync, no email templates, and reports are capped at 15 per user. Those basics start on Growth at $39/user/month. Bigin Express includes all of them at $7.
Pipedrive has no free plan, only a 14-day trial. Bigin has a forever-free plan with a pipeline, built-in telephony, workflow automation and a web form. Start free, upgrade when it pays for itself.
Pipedrive caps leads and deals per seat (2,500 on Lite), and since 2025 your won and lost deals count against that cap unless you archive them. Hit the ceiling and you're blocked from adding records until you buy a top-up or upgrade, and no plan goes past 300,000. Bigin Express stores 50,000 records, Premier 100,000, and Bigin 360 one million.
Every Pipedrive plan is marketed as 'Now with AI', but AI that drafts emails, summarizes threads and suggests replies is reserved for Premium ($59) and Ultimate ($79). Bigin's AI, including a writing assistant, email replies, record summaries, cross-sell suggestions and churn signals, comes with Premier at $12, with 1,000 AI credits every month.
On Pipedrive's Lite plan, support means a chatbot and email. Live chat opens up on Growth, weekday business hours only, and nobody below Premium can get a human on the phone. Every paid Bigin plan includes phone, email and live chat support, a free onboarding session and data-import help.
Email campaigns are a paid add-on on every Pipedrive plan, from $13.33/month, and WhatsApp works only through third-party marketplace apps with their own fees. Bigin Express includes mass emails, templates, email insights and WhatsApp Business integration in the $7 plan.
Pipedrive still ships without a built-in phone. Calling means buying a separate tool like CloudTalk or JustCall from the marketplace; Ultimate's answer is a 20% partner discount on CloudTalk. Bigin comes with a built-in phone and IVR from the free plan onward, plus 100+ telephony integrations.
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Bigin is the right choice for your small business and is trusted by over 30,000 small businesses globally. We want to help you scale up your business and achieve consistent growth. And in the future, if your business needs more than what Bigin can offer, you can always switch to Zoho CRM or Zoho CRM Plus. We're here to help you at every milestone your business reaches.
For a Solopreneur like me, Bigin was a dream come true! I've tried Pipedrive, Close, and other CRMs, but couldn’t justify the expense, and the free tiers of other products simply lacked the features that truly made them useful. But then came along Bigin! Everything I need, and affordable. Thank you so much, Zoho, for making a product that helps solo operations and small businesses!
The Bigin team at Zoho has brilliantly solved the software adoption dilemma sales organizations face today. Now, with the ability to customize the pipeline views, stages, module names, and fields, the moment one of our salespeople picks up the app, it just works and they love to use it. It requires virtually zero training. In today's environment, simplicity, focus, and ease of use cannot be understated—and the team at Bigin just delivered a world-class tool.
We were so impressed by Bigin’s ‘perfect fit’ for small organizations and we have now consolidated all information about our clients and projects in Bigin. It's impressive to see that such an affordable product helps in managing duplication of records, customizing fields specific to our processes, providing dashboards to manage the performance of emails, and even linking up with the Twitter accounts of our clients.
Yes. Pipedrive has no free plan, only a 14-day trial. Bigin has a forever-free plan that includes a customizable pipeline, contact management, built-in telephony, workflow automation, and a web form for a single user. You can run on it indefinitely and upgrade only when you need more.
Bigin's paid plans run $7 to $18 per user/month (billed annually); Pipedrive's run $14 to $79. The like-for-like gap is wider than it looks: automation and two-way email sync start at $7 with Bigin Express but at $39 with Pipedrive Growth. For a five-person team, that's $420 a year versus $2,340.
Only partially. Every Pipedrive plan gets AI report creation and import assistance, but the features that help you sell, like AI email drafting, thread summaries, and suggested replies, require Premium at $59/user/month. Bigin includes its full AI toolkit, a writing assistant, email replies, record summaries, cross-sell suggestions, and churn alerts, from Premier at $12, with 1,000 AI credits a month.
Bigin has single-click migration built for Pipedrive: your contacts, companies, deals, and notes move over automatically. Paid plans include a free onboarding session and data-import assistance from our team. And if it doesn't work out, Bigin has a money-back guarantee, 30 days on monthly plans and 45 on annual.
Pipedrive Lite ($14/user/month) has no workflow automation, no two-way email sync, no email templates or bulk email, and no live chat support (chatbot and email only). It's also capped at 30 custom fields, 15 reports per user, and 2,500 leads and deals per seat. Bigin Express covers all of these at $7.
Bigin scales from a free single-user plan to Bigin 360 ($18/user/month) with 15 team pipelines, one million records, 100 automations, and 3,000 AI credits a month. If you eventually need more, your data moves to Zoho CRM with one click, so you never migrate platforms twice.