What Is Lead Management Software?
A lead management software helps businesses collect, track, and nurture prospects until they become customers.
A good system centralizes data from website forms, email campaigns, phone calls, social media, and other lead generation channels, giving your team one place to view each lead’s status, follow up, and convert them into customers. For small businesses, this means fewer missed opportunities and less time spent digging through spreadsheets or inboxes.
Tools like Bigin by Zoho CRM take this a step further by allowing you to automatically assign leads to team members, set reminders, track progress with visual pipelines, and analyze results.
Why Small Business Need Lead Management
Helps organize and track every inquiry in one place.
Ensures no potential customer is missed or forgotten.
Saves time by automating follow-ups and reminders.
Improves team coordination and accountability.
Provides insights to identify what drives conversions.
Builds stronger relationships through timely communication.
Why Bigin is an Ideal Lead Management Software
Easy lead capture – You can collect leads automatically from web forms, physical ads, brochures, social media ads, emails, and other channels, then store them in a central database.
Visual sales pipelines – Bigin lets you precisely track which stage of the sales process each lead is in, using simple drag-and-drop pipelines for clear visibility.
Powerful automation – You can automate repetitive tasks like assigning leads, sending follow-up emails, and setting reminders, saving time and reducing errors.
Built-in communication tools – Make calls, send emails, conduct online demos, or send WhatsApp messages directly from Bigin. You can log every interaction and stay constantly engaged with leads, with all the right context.
Seamless integrations – Bigin connects with Google Workspace, Microsoft 365, Zoho Books, QuickBooks, Mailchimp, and over 100 Zoho and non-Zoho apps, allowing you to manage everything from lead generation to financials after a deal closes.
Customizable fields and layouts – You can tailor Bigin to match your unique sales process, terminology, and industry needs.
Mobile access – Manage and update leads anytime, anywhere with the Bigin mobile app for iOS and Android.
Real-time insights – Access visual dashboards and reports to monitor team performance and understand what drives conversions.
Affordable and scalable – Built for small businesses, Bigin delivers powerful CRM features without the complexity or high cost of enterprise tools.