Bigin vs. Attio: Why Bigin is best for small businesses

Why settle for a CRM with limitations?

A CRM with limitations can slow down your business processes, hinder productivity, and ultimately affect your bottom line. Attio offers robust features such as customizable pipelines, data enrichment, and seamless integration with tools like Gmail and Slack, but it does have some limitations when compared to Bigin. Attio's focus on collaboration and contact management is strong, but it lacks the extensive ecosystem and automation capabilities that Bigin provides. Let's explore why you shouldn't compromise and why Bigin offers a superior and more extensive solution.

A more attractive all-in-one solution with powerful features

Bigin's user-friendly interface streamlines onboarding and daily operations, while its automation reduces manual tasks, allowing you to focus more on strategic tasks. And Bigin's integration within the Zoho suite—trusted by more than 100 million users worldwide—provides a seamless experience across various business functions.

Bigin's scalability ensures that as your business grows, your CRM tool grows with it, adapting to your evolving needs. Also, Bigin's more affordable pricing plans and comprehensive support channels to all users—irrespective of the plans they're in—make it a more accessible option for small businesses and startups.

Key limitations in Attio compared to Bigin

Limited bulk email capabilities

Attio allows only 50 bulk email sends per batch compared to Bigin's 200. This can hinder your marketing and outreach capabilities if you rely on email campaigns to engage with your customers. Bigin has mass emailing functionality and integrates with email marketing tools like Zoho Campaigns, Mailchimp, and more to nurture your contacts.

No sub-pipelines or ready-made pipelines

As we all know, pipeline management is a cornerstone of effective CRM usage. Bigin excels in this regard with features like sub-pipelines and ready-made pipelines that streamline business processes. Attio lacks these capabilities, which makes it less efficient at tracking and managing operations.

No advanced integration for communication

Bigin provides a range of communication tools, including a native WhatsApp integration, built-in telephony, and X and LeadChain integrations to bring in leads from social ads—Facebook, LinkedIn, TikTok, and more. Attio offers no such integrations, which limits your communication options and potentially affects customer satisfaction.

No support for meetings and free invoicing

Bigin supports integrations with popular meeting tools like Zoho Meeting, Zoom, and Microsoft Teams to facilitate seamless virtual meetings. It also includes free invoicing and built-in forms. These functionalities enhance productivity and streamline business operations. However, these aren't available in Attio.

Limited mobile app functionality

Having robust mobile app capabilities is essential these days, and Bigin's mobile apps offer all desktop features and more to ensure you manage your CRM on the go. On the other hand, Attio's mobile apps are more limited and restrict your ability to access and utilize all features from your mobile devices.

Lack of multi-currency support

If your business handles transactions in multiple countries, you can do away with the manual work of converting currencies with Bigin's multi-currency feature, which helps you convert any currency field value into the local currency of the desired country based on the current exchange rate. However, Attio doesn't offer anything like this.

Migration challenge assistance

Migrating to a CRM can be a daunting task. While Bigin includes migration assistance in its offerings, Attio requires users to contact sales for migration help, which adds an extra layer of complexity and potential cost, and could result in downtime and functional inefficiencies during the transition period.

Here's a list of features that Bigin offers for your business:

Multiple pipelines

Multiple pipelines
Workflow automation
Customizable dashboards
Multi Currency
Multi-channel communication
Integration with third-party apps
Enterprise-grade security
Mobile app for iOS & Android

spreadsheets automation workflows in Bigin

View all Integrations

Attio vs. Bigin

Features

BiginExpress US$7 /user/month/
billed yearly
AttioPlus US$29 /user/month/
billed yearly

BiginPremier US$12 /user/month/
billed yearly
AttioPro US$59 /user/month/
billed yearly

Features
Activity management (calls, events, and tasks)
Sub-pipelines and ready-made pipelines
Email template and insights
Bulk emails
Native WhatsApp integration
Built-in telephony
Built-in forms
X integration
Meetings (Zoho Meeting, Zoom, Microsoft Team)
Stage Transition Rules
Connected records
Customizable Dashboard
API and Developer Tools
Free Invoicing
Products module
Multi-currency
Gmail add-on
macOS App
Mobile app features (iOS, Android)
Migration assistance

BiginExpress US$7 /user/month/
billed yearly
Attio Plus US$29 /user/month/
billed yearly
200 emails
50 sends
All desktop features and more
Limited
Included
Have to contact sales

BiginPremier US$12 /user/month/
billed yearly
Attio Pro US$59 /user/month/
billed yearly
200 emails
50 sends
All desktop features and more
Limited
Included
Have to contact sales

All you need to take your business to the next level

Bigin is the right choice for your small business and is trusted by over 20,000+ small businesses globally. We want to help you scale up your business and achieve constant growth. And in the future, if your business needs more than what Bigin can offer, you can always switch to Zoho CRM or Zoho CRM Plus. We're here to help you at every milestone your business reaches.

Powering the dreams of 20,000+ small businesses worldwide

We have been using Bigin since July 2020. I think this CRM is ideal for small- to medium-sized businesses. It is not overloaded with unusual features. They have kept it relatively simple, which means you can get up and operating very quickly. You can personalize field names and add custom fields, which makes the system more user-friendly. I have used a number of CRM systems, and I reviewed others before deciding on Bigin, which is easy to use—meaning you can very quickly become productive. Overall, I am very happy with this CRM.

The CRM options available in the market are either too expensive, with complex features that are not essential for a small business, or are priced less with nominal features. But Bigin is game-changing. It has exceeded our expectations, such that V4 Creative cannot work without it.

Bigin is the best CRM for small businesses. We earlier thought that CRMs were too complicated for small and medium businesses but after using Bigin, our thought process has completely changed. Bigin is very simple, clean and easy to use. The support team is also very helpful in making things easier. It's totally worth it using Bigin.

Bigin was the perfect solution for our startup, which was moving from paper-based and Excel sheets to an automated solution for sales outreach and managing incoming calls. It has all the basic functionality of other leading CRMs at half the price. In addition, onboarding/training was provided at no additional cost. I highly recommend Zoho Bigin for any micro business.

Michael Robson,Sales and Marketing Manager, Netcare Technology

Dawid Roux,Managing Director, V4Creative

Jinesh Pagaria,Co-Founder, HR Labs

Stephen Marshall, Business Developer, CROSS-CHECKS

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