Bigin vs. Attio

Bigin runs $7 to $18 per user per month, billed annually. Attio runs $35 to $79, with Enterprise priced on request. For five people over a year, that's $420 on Bigin Express against $2,100 on Attio Plus, or $720 on Bigin Premier against $4,740 on Attio Pro. The gap gets wider once you add what Attio leaves out: a dialer like Aircall or JustCall if you call customers, a form tool like Typeform if you capture leads, a billing tool if you invoice, and a credit top-up from $85 a month when your automations outrun the monthly allowance.

Not from Attio itself. There's no dialer, no IVR, and no call routing on any plan, so calling means subscribing to a paid VoIP product such as Aircall, JustCall, RingCentral, or Ringover, each billed separately. Attio does record video meetings on its $79 Pro plan, joining Zoom, Google Meet, and Teams as a bot and writing AI summaries afterward. Bigin includes a built-in phone with IVR and call recording from the free plan onward, and connects to 100+ providers through Zoho's PhoneBridge marketplace if you'd rather bring your own. Bigin's built-in phone currently works in 45 countries, and India is not one of them.

It can. Attio's workflows and AI run on a shared monthly credit pool: 250 credits on Free, 1,500 on Plus, 10,000 on Pro. Every record a workflow writes costs 1 credit; AI attributes cost 1 or more credits; and Ask Attio costs roughly 10 to 20 credits per prompt, out of a separate per-seat allowance. Run dry, and you buy a top-up, from $85 a month for 5,000 credits up to $595 for 50,000. Bigin counts automations rather than metering them: three on the free plan, 30 on Express, 50 on Premier, 100 on Bigin 360, each running as often as you need at no extra cost. AI sits in its own budget: 1,000 credits per month on Premier and 3,000 on Bigin 360.

Export your data from Attio as CSV files, and Bigin's import tools map contacts, companies, deals, and notes across. Every paid Bigin plan includes a free onboarding session and hands-on help with the import, so field mapping isn't your problem alone. Bigin's single-click migration currently covers Pipedrive, HubSpot, Insightly, and Zoho CRM, so Attio is a file import for now. One thing worth checking before you commit to either product: Attio's services agreement states that fees are non-refundable and that downgrades only take effect at the end of your term. Bigin gives you 30 days on monthly billing and 45 on annual billing to change your mind and get a refund.

Not soon. Bigin 360 runs 15 team pipelines, 1 million records, 100 automations, and 3,000 AI credits per month for $18 per user. The same capacity in Attio sits on Pro at $79. And when you genuinely need more than Bigin offers, you don't start over: a guided upgrade in Settings moves your users, contacts, companies, pipelines, sub-pipelines, stages, tasks, notes, and attachments into Zoho CRM, so you never migrate platforms twice.