Why is Bigin the go-to CRM for small businesses?

We built Bigin around how small teams work and priced it accordingly. Everything a customer-facing team runs on comes in the box: customizable pipelines, a built-in phone with IVR, WhatsApp, and email in one place, and automation that starts on the free plan. AI features join at $12/user/month with 1,000 credits every month, a number you can budget against. There is a forever-free plan to start on, developer APIs from that free plan onward, help importing your Copper data when you are ready, and 50,000+ small businesses across 150+ countries already running on it.

Bigin as a relationship tracking spreadsheet
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Major limitations of Copper

The $23 plan cannot mark a deal Won

Copper Basic runs pipelines with Sales Tracking disabled, in Copper's own words. Statuses read Done and Won't Do, not Won and Lost; stage values are not totaled; there is no lead record or revenue report. Sales tracking starts at $59. Bigin tracking deals, values, and stages on the free plan.

Gmail or nothing

Copper's signup page says it: Copper only works with Gmail and Google Workspace. A team on Microsoft 365 cannot open an account, and the help center's advice for Outlook users is to open email links in their own client. Bigin syncs with Gmail and Outlook, and its calendar runs on either platform.

2,500 contacts, 25 fields, and everyone sees everything

Basic stops at 2,500 contacts and 25 custom fields for the whole account, and it has no team permissions, so every user sees every record. Professional lifts the caps to 15,000 and 50 at $59. Bigin Express holds 50,000 records with roles and profiles at $7; Premier holds 100,000.

No phone, and the phone apps start at $59

Copper has no dialer, no call recording, and no IVR on any plan. Calling means JustCall or RingCentral on a separate subscription, and both integrations are switched off on Basic. Bigin includes a built-in phone with IVR from the free plan, plus 100+ telephony providers in its marketplace.

WhatsApp is somebody else's app

Copper's integrations directory lists WhatsApp once, through TimelinesAI, a paid third-party product, and its pricing matrix does not mention messaging at all. Bigin Express runs WhatsApp Business on your own number at $7, in the same customer timeline as email and calls.

AI means a template generator, 10 a day, from $59

Copper's AI is two email tools: a template generator capped at 10 a day and a rewriter, both switched off on Basic. CopperGPT answers questions but needs a paid ChatGPT plan and cannot write back. Bigin Premier includes drafting, reply suggestions, summaries, and churn signals with 1,000 credits at $12.

Bulk email at $59, click tracking at $99

On Basic, you send emails one at a time. Bulk email, email automation, and open tracking start at $59, and every send counts against your Gmail limits. Click tracking and multi-step email series are available for Business at $99. Bigin Express includes mass email and email insights at $7.

No reports on Basic, no dashboards below $99

Copper Basic ships without an activity or pipeline report of any kind. Professional includes the pre-built pipeline and activity reports for $59; the custom report builder and its dashboards are Business features for $99. Bigin provides built-in dashboards and reports starting with the free plan.

No refunds, and the renewal is automatic

Copper's terms of service state that every fee paid is non-refundable; its help center says it does not offer partial refunds; and each subscription renews for the same term unless you cancel before the last business day. Bigin refunds you within 30 days for monthly billing or 45 days for annual billing.

Here's a list of features that
Bigin offers for your business:

Team pipeline
bigin connected pipeline in Bigin
custom dasboard
custom dasboard
omnichannel in Bigin
spreadsheets automation workflows in Bigin
Grade security
mobile sales management with Bigin
custom dasboard
Bigin banner girl image
Team Pipelines
  • Team Pipelines
  • Connected Pipelines
  • Built-in AI assistance
  • Built-in telephony & IVR
  • WhatsApp, email & social messaging
  • Workflow automation
  • Payment links
  • Booking & appointment scheduling
  • Customizable dashboards & KPIs
  • Apps for iOS, Android & macOS
 

Bigin vs. Copper

Features

Bigin
Express
$ 7 /user/month billed annually
Copper Basic$23/user/month billed annually
Bigin
Premier
$ 12 /user/month billed annually
Copper Professional$59/user/month billed annually
Expand All

SALES

  • Free Edition Available
  • Forever Free Plan (Single User)
  • 14-day trial only
  • Full-Fledged Pipeline Management
  • From Free Plan
  • Contact And Lead Management
  • From Free Plan
  • Deal Management
  • From Free Plan
  • Payment Collection (Payment Links)
  • Stripe, PayPal, Razorpay, Paytm
  • Via Marketplace Apps
  • Via Marketplace Apps
  • Quote Management
  • Via Zoho Books / Zoho Invoice integration
  • Via Zoho Books / Zoho Invoice integration
  • PandaDoc / DocuSign Integrations
  • Leads / Deal Capacity
  • 50,000 records
  • 2,500 contacts
  • 100,000 records
  • 15,000 contacts

COMMUNICATION

  • Built-In Telephony
  • From Free Plan
  • Telephony Marketplace
  • JustCall, RingCentral (Paid, Separate)
  • Built-In IVR System
  • From Free Plan
  • Meeting Integrations (Zoom, Teams, Zoho Meeting)
  • Google Calendar / Meet Sync Only
  • Google Calendar / Meet Sync Only
  • Email Integrations (Two-Way Sync)
  • Gmail Only; No Outlook / Microsoft 365
  • Gmail Only; No Outlook / Microsoft 365
  • Email Templates
  • Email Insights (Opens / Clicks)
  • Mass Email Insights
  • Opens Only; Click Tracking Is Business ($99)
  • Mass Emails
  • Via Gmail; Gmail Daily Caps Apply
  • WhatsApp Integration
  • WhatsApp Business
  • Third-Party (TimelinesAI, Paid)
  • X Integration

AUTOMATION

  • Workflow Automation
  • 30 Workflows (From Free Plan: 3)
  • Workflow + Email Automation
  • Stage Automation
  • Built-In
  • Task Automation On Stage Change Only
  • Built-In
  • Via Workflow Automation
  • Formula Fields
  • Formulas Inside Workflow Rules Only
  • Automation Across Apps (Zapier + Zoho Flow)
  • From Free Plan
  • Zapier (All Plans)
  • Zapier; API From Professional

STREAMLINING CUSTOMER-FACING OPERATIONS

  • Pre-Built Pipeline Templates For Different Operations
  • From Free Plan
  • Sales And Project Templates
  • Case / Ticket Management Through Email-In
  • Topping (add-on)
  • Topping (add-on)
  • Connected Records / Connected Pipelines
  • Record Linking Only
  • Won Deal Can Copy Into Another Pipeline
  • Built-In Dashboards & Reports
  • From Free Plan
  • Pipeline + Activity Reports; Dashboards Need $99

DATA AND OPERATIONS MANAGEMENT

  • Versatile No-Code Form Builder
  • From Free Plan
  • Copper-Branded Forms
  • Copper Branding Removed Only On $99
  • Social Media Lead Ads Capture (FB, IG, LinkedIn, TikTok)
  • LeadChain
  • Via Marketplace Apps
  • Via Marketplace Apps
  • Duplicate Cleanup
  • Find & Merge
  • Manual And Bulk Merge
  • Bulk Cleanup
  • Manual And Bulk Merge
  • File Collection & Management (File Cabinet)
  • Topping (add-on)
  • File Uploads + Google Drive Sync
  • Topping (add-on)
  • File Uploads + Google Drive Sync
  • Customizable User Profiles And Roles
  • From Free Plan
  • Team Permissions & Visibility
  • Customization (Fields, tags, views, filters)
  • 10 custom fields/module + tags, filters
  • 25 custom fields per account
  • 25 custom fields/module
  • 50 custom fields per account
  • Stage Transition Rules
  • Sheet View
  • From Free Plan
  • List View With Inline Bulk Edit
  • List View + Google Sheets Add-On
  • Data Enrichment
  • Enrichment; 3 Email Finds A Week
  • Included
  • Enrichment; 25 Email Finds A Week
  • Free Data Backup
  • Manual Export (CSV)
  • Manual Export (CSV)

AI

  • AI Writing Assistant (Email Drafting)
  • AI Template Generator (10 A Day) + Rewriter
  • Reply Assistant Agent
  • Record / Thread Summaries
  • CrossSell Genie
  • Churn Analyzer
  • AI Credits Included
  • -
  • -
  • 1,000 / month
  • 10 template generations a day; no credits
  • MCP Support (Connect AI Tools To CRM Data)
  • Not Advertised
  • Not Advertised

INTEGRATIONS

  • App Marketplace
  • Zapier + Google Apps Only
  • Native Integrations Unlock At $59
  • API Access
  • REST API, 180 Requests A Minute
  • Developer Console
  • API, Webhooks, Embedded SDK
  • Zoho Ecosystem (Books, Invoice, Desk, Campaigns, Sign, Meeting)
  • QuickBooks Integration
  • Native
  • Native

SUPPORT TERMS

  • Live Chat Support
  • All Paid Plans
  • All Plans
  • All Plans
  • Phone Support
  • All Paid Plans*
  • Free Onboarding Session
  • Eligible Annual Accounts Only
  • Money-Back Guarantee
  • Features

  • Premier$12/user/month billed annually
    Bigin 360$18/user/month billed annually
  • Copper Basic$23/user/month billed annually
    Copper Professional$59/user/month billed annually

Features

  • SALES
  • Full-Fledged Pipeline Management
  • Contact & Lead Management
  • Deal Management
  • Payment Collection
  • Quote Management
  • COMMUNICATION
  • Built-In Telephony
  • Telephony Marketplace
  • Built-In IVR System
  • Meeting Integrations
  • Email Integrations
  • Email Templates
  • Email Insights
  • WhatsApp Integration
  • X Integration
  • AUTOMATION
  • Workflow Automation
  • Stage Automation
  • Formula Fields
  • Automation Across Apps Via Zapier And Zoho Flow
  • STREAMLINING CUSTOMER-FACING OPERATIONS
  • Built-In Pipelines Dedicated To Different Operations
  • Case And Ticket Management Through Email-In
  • Connected Records (When A Record Reaches The Desired Stage In One Team Pipeline, You Can Create A Record Automatically In Another Team Pipeline That Captures The Next Set Of Business Activities.)
  • Built-In Dashboards For Detailed Insights Into Your Business
  • DATA AND OPERATIONS MANAGEMENT
  • Versatile No-Code Form Builder
  • Social Media Lead Capture
  • Duplicate Cleanup
  • Full-Fledged File Collection And Management
  • Customizable User Profiles And Roles
  • Customization (Fields, Tags, Views, Filters)
  • Stage Transition Rules
  • Multi-Currency Support
  • Sheet View
  • INTEGRATIONS
  • App Marketplace
  • API Credits
  • Developer Console
Bigin express₹12/user/month billed annuallyAccess Bigin
Bigin premier₹18/user/month billed annuallyAccess Bigin
Copper Basic$23/user/month billed annually
Copper Professional$59/user/month billed annually

All you need to take your business to the next level

Bigin runs customer work for 50,000 small businesses across 150+ countries, and it is built to be outgrown without drama. When your team needs more than Bigin offers, a guided upgrade flow moves your contacts, companies, pipelines, notes and tasks into Zoho CRM or Zoho CRM Plus, so nobody re-enters a record.

Expert reviews and ratings

  • Rating Platform
  • Copper
  • Bigin
  • 4.5/5
  • 4.6/5

  • Ease of Use
  • 9.1/10
  • 9.1/10

  • Ease of Setup
  • 8.7/10
  • 8.7/10

  • 4.4/5
  • 4.7/5

  • Ease of Use
  • 4.5/5
  • 4.8/5

  • Customer Service
  • 4.3/5
  • 4.5/5

  • Value for Money
  • 4.1/5
  • 4.7/5

  • 8.6/10
  • 8.8/10

  • 4.7/5
  • 4.7/5

  • 4.0/5
  • 4.5/5

*The names and logos for Zoho are trademarks of Zoho Corp. All other trademarks, brand names, or product names belong to their respective holders. Comparison information as of 28/09/2026. Prices mentioned are in USD.

Trusted by 50,000+ small businesses globally

I am super impressed with Bigin. I was looking for a simpler lead management and automation tool and I have finally arrived at the right platform after trying multiple tools in the last few years. It has completely transformed the sales process and I regularly recommend Bigin to my contacts.

Vikas Kakkar,Founder & CEO, HireXP.

I want to sincerely thank the entire Bigin Team for developing this excellent platform for SMBs, who are quite keen on getting rid of Excel datasheets. My primary requirement was exactly the same,and Bigin has offered so much more. This has increased the overall productivity of my sales team, and I have already recommended Bigin to friends in different sectors.

Dhruvesh Lakhani,Founder & Director, Investacc Insurance Brokers Pvt. Ltd.

I found Bigin suitable and extremely easy to learn and utilize. I was worried that my assistants will able to learn it quickly, but to my surprise, they became avid users in just two weeks' time. Mobile apps and their connectivity with the server are superb and quick. Overall, I am happy with the product.

Anant Tikone,Managing Director, Antech Microsystems.

Still have more doubts?
Here are the answers to some frequently asked questions!

Expand AllCollapse All
Is Copper CRM free?

No. Copper has no free plan; it offers a 14-day trial that runs on the Business plan's features, and paid plans start at $23 per user per month billed annually, or $29 monthly. Bigin has a free plan you can stay on: one user, a customizable pipeline with deal values and stages, a built-in phone with IVR, three automations, a web form, a booking page and developer APIs. Paid Bigin starts at $7.

How much cheaper is Bigin than Copper?

Bigin's paid plans run $7 to $18 per user per month billed annually. Copper runs $23 to $99. For five people over a year that is $420 on Bigin Express against $1,380 on Copper Basic, or $720 on Bigin Premier against $3,540 on Copper Professional. The gap is wider than the stickers, because Basic does not track sales at all: Won and Lost statuses, deal values by stage, leads, reports, bulk email, the API and AI all start at $59. Bigin Express tracks every deal, runs three team pipelines and includes a phone and WhatsApp at $7; the full AI toolkit is $12.

Does Copper work with Outlook or Microsoft 365?

No. Copper's signup page states that it only works with Gmail and Google Workspace, and its help center's advice for Outlook users is to open email links in their own mail client rather than in Copper. Bigin syncs email, contacts and calendar with both Google Workspace and Microsoft 365, and adds a Gmail add-on and an Outlook add-in so you can work from either inbox.

Can I make calls from Copper?

Not with Copper itself. There is no built-in dialer, call recording or IVR on any Copper plan. Calls run through partner apps such as JustCall or RingCentral, billed separately, and those integrations are only available from the Professional plan at $59. Bigin includes a built-in phone with IVR from the free plan onward, and its marketplace lists 100+ telephony providers if you would rather bring your own.

How do I migrate from Copper to Bigin?

Export your people, companies, opportunities and tasks from Copper as CSV files, and Bigin's import tools map contacts, companies, deals and notes across. Every paid Bigin plan comes with a free onboarding session and data-import help from our team, so the field mapping is not your problem alone. Bigin's single-click migration currently covers Pipedrive, HubSpot, Insightly and Zoho CRM; Copper is a file import. If Bigin does not fit, there is a money-back guarantee: 30 days on monthly billing and 45 on annual.

Will I outgrow Bigin?

Bigin scales from a free single-user plan to Bigin 360 at $18 per user per month, with 15 team pipelines, one million records, 100 automations and 3,000 AI credits a month. If you eventually need more, a guided upgrade flow moves your contacts, companies, pipelines, notes and tasks into Zoho CRM, so you never migrate platforms twice.

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