Indonesia's Kayreach cuts five hours of work each week with Bigin

The company

Kayreach System began its journey in 2010 in Jakarta with a simple belief: Stronger communication builds stronger businesses. What started as a video-conferencing provider quickly evolved into a full-fledged technology partner for enterprises across Indonesia. Over the years, the company expanded into unified communication, data centers, network security, room integration, and public scrutiny solutions—always driven by the same mission of helping organizations work smarter and connect better.

The challenge

As the business expanded, Kayreach began to notice cracks in the way they managed leads and customer conversations: Excel sheets, which once felt easy and manageable, started slowing the team down; updates got lost, follow-ups slipped through the cracks, and no one had a clear picture of where a lead stood.

WhatsApp—one of their busiest customer channels—created an even bigger challenge: They couldn't track messages, different team members couldn't access customer histories across multiple devices, and important context disappeared as executives shifted between tasks.

What should have been simple conversations with customers became scattered pieces of information living in different tools and devices. Kayreach needed more than an upgrade; they needed a system that could bring their entire workflow under one roof, without overwhelming the team or disrupting their rhythm.

The solution

That's when Kayreach discovered Bigin by Zoho CRM. What stood out immediately was its simplicity as something powerful enough for the business, yet comfortable enough for every executive to adopt without hesitation. Replacing their Excel sheets with Bigin's pipelines was the first turning point. Suddenly, every lead had a place, every stage had clarity, and every team member had visibility.

But the real transformation happened when they integrated their WhatsApp account directly into Bigin. Conversations that once lived only on personal devices now flowed smoothly into the CRM. Executives could track customer messages, pick up conversations where they left off, and never lose history—even when teams changed or responsibilities shifted.

Automation ensured that follow-ups were timely, and that no lead faded into the background. The team found themselves spending less time tracking information and more time doing what they do best—solving real problems for their customers.

Benefits and ROI

• Saved around five hours per week by reducing tasks that used to take a full working day down to just a few hours.
• All WhatsApp conversations are now recorded inside Bigin, improving response speeds and eliminating lost context.
• The pipeline view gives clear visibility into every lead, which helps executives see full customer histories and work more efficiently.

Looking forward

With WhatsApp automation embedded in Bigin, the team is looking forward to unlocking even greater efficiency. Their goal is to automate repetitive tasks, enhance real-time engagement with customers, and create a consistently smooth communication experience across all touchpoints.