Littlearth's story of crafting memorable stays and boosting revenue by 15% with Bigin

The company

Nestled across some of South India's most scenic landscapes, Littlearth Group is known for creating offbeat travel experiences that bring people closer to nature. From the rolling hills of Ooty to the lush forests of Bandipur and the tranquil waters of Karwar, each of their resorts offers something unique.

In Ooty alone, they manage three distinct properties: Destiny Farms, a 128-acre farm resort that celebrates the great outdoors, and two charming heritage stays, Kingscliff and Sherlock, which take guests back to the British era. Beyond that, there's Mangifera near Bandipur, loved by wildlife enthusiasts, and Cintacor Island Resort in Karwar, a private island retreat where adventure meets serenity.

The challenge

As the business grew, so did its operational complexities. The team found themselves juggling multiple spreadsheets across departments—each holding bits of guest data, bookings, and communication details.

Two major problems surfaced: data silos and communication silos.

Information was scattered across different spreadsheets, making it hard to draw insights or track performance. Meanwhile, customer interactions were happening across multiple channels—phone calls, emails, and WhatsApp—without any shared visibility.

The solution

When the team started exploring CRM options, Zoho quickly emerged as a familiar and trusted name. While they initially looked into Zoho CRM, they received a recommendation for Bigin by Zoho CRM—a simpler, more intuitive CRM designed for small and growing businesses.

From there, Bigin became the single source of truth for the team. They connected their Xtend cloud telephony system so every call—inbound and outbound—is automatically logged in the CRM. This means every guest interaction is tracked and recorded, which helps the team resolve issues faster and even use real calls for training new hires.

To make guest communication even more seamless, they added the WhatsApp integration, which enables the team to respond to guest inquiries instantly.

Benefits and ROI

• Recorded a 15% increase in revenue after implementing Bigin.
• Closed more leads and achieved higher conversion rates.
• Gained visibility into each sales executive's performance by tracking call activity.
• Improved customer experience through instant issue resolution via WhatsApp.

Looking forward

As the company continues expanding its footprint across South India, the team plans to leverage more automation and analytics in Bigin to scale efficiently.

With Bigin, Littlearth Group continues its mission to blend hospitality with technology and ensure every traveler leaves with a story worth sharing.