ProGeen, an Albania-based construction company, switches from spreadsheets to Bigin and triples savings!

Sokol ThanatiBusiness Development Manager, ProGeen

The company

ProGeen is a construction company founded in 2013 and located in Albania. They specialize in constructing apartments and condos and selling these properties to eligible buyers. Additionally, ProGeen acts as a general contractor, managing projects for various companies and individuals. Their services include not only construction but also design and document management. Currently, the company has a team of 180 members—a number that's rapidly growing.

The challenge

During their early stages, the teams at ProGeen—consisting then of just five to seven employees—widely used Excel spreadsheets to manage business operations. Challenges arose as the team and business expanded because the tools they relied on for capturing client and project data were limited; assigning leads to the sales team in Excel was a major roadblock. The sales process involves acquiring leads, making initial client contact, and closing deals. Once a deal is closed, it moves to the technical team, who gathers all available information regarding the customizations of each property, as well as designs, documents, contracts, renovation details, and more—all over a period of two to three years. Because construction projects take time, this is the typical timeline of every project. For ProGeen, managing all this data in Excel became a daunting task—especially as the company grew.

"The biggest challenge in the real estate industry is losing vital information when a salesperson leaves. With a CRM, all data is stored and accessible, safeguarding valuable information even when team members change."

Sokol ThanatiBusiness Development Manager, ProGeen

The solution

After realizing the limitations of Excel spreadsheets, Thanati explored several CRM options, and initially considered Salesforce before deciding it was too costly. A Google search for a more budget-friendly tool led him to Bigin. A two-week trial confirmed that Bigin was suitable for ProGeen's purposes.

"Salesforce was overkill for us."

Sokol ThanatiBusiness Development Manager, ProGeen

With Bigin in place, ProGeen's teams gained greater transparency into business processes and improved collaboration capabilities, as they were able to tracking conversations more easily. When team members are absent, others can cover for them using Bigin's Notes field, where businesses can store comprehensive client information. The company effortlessly tracks email conversations using Bigin's email integration functionality. The teams use Bigin's Connected Records feature to track deals throughout the entire customer life cycle, and have deployed workflows to automate processes and push closed-won deals from the sales team to the technical team without human intervention. The sales team also streamlines their operations further via an in-house app with Bigin by using APIs to exchange data with the finance team and to facilitate detailed reports and forecasts.

"I've been customizing Bigin on my own; its that simple!"

Sokol ThanatiBusiness Development Manager, ProGeen

Benefits and ROI

Thanks to Bigin, ProGeen has achieved the following benefits:

  • Tripled time savings by a factor of three compared to spreadsheets.
  • Improved coordination between the sales and technical teams with the help of team pipelines.
  • Provided enhanced transparency for users to enable effective customer communication.
  • Saw clearly visible productivity increases since the introduction of Bigin.
  • Reduced manual and repetitive work with Bigin's workflows.
  • Became well-positioned for expansion with Zoho CRM when they outgrow Bigin.
  • "A very useful feature of Bigin is its email integration, which can also be made public with colleagues, and therefore saves a lot of time, because colleagues can be made aware of all customer conversations."

    Sokol ThanatiBusiness Development Manager, ProGeen

    Looking forward

    ProGeen is eager to integrate their website with Bigin to boost lead generation. One highly anticipated feature they've yet to explore is Bigin's WhatsApp integration, a powerful communication tool that enables agents to communicate with customers and provide better turnaround times. As the company grows, they envision using the option to scale up to Zoho CRM—a transition that ensures seamless data migration with just a click.

    • Industry typeConstruction
    • Employees
    • Type of businessPrivate Limited
    • Previously Used SoftwareSpreasheets