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  • Limitations
  • Features
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Why is Bigin the
go-to CRM for small businesses?

We built Bigin around how small teams work and priced it accordingly. Everything a customer-facing team runs on comes in the box: customizable pipelines, a built-in phone with IVR, WhatsApp, and email in one place, and automation that starts on the free plan. AI features join at $12/user/month with 1,000 credits every month, a number you can budget against.

There is a forever-free plan to start on, developer APIs from that free plan onward, help importing your GoldMine data when you are ready, and 50,000+ small businesses across 150+ countries already running on it.

Bigin as a relationship tracking spreadsheet
Watch Overview Video

Major limitations of GoldMine

Three seats minimum, and the CRM price is a quote

GoldMine's pricing page lists the extras: Office at $12.95 per user, mobile access at $19.95 per company, and hosting at $54 per seat. The CRM itself carries no price; you request a quote, and GoldMine Cloud starts at three users. Bigin prints every plan on one page: $7, $12, and $18.

The only free GoldMine is a test drive

GoldMine has no free plan. Its Test Drive opens a sandbox after a questionnaire, and GoldMine's own G2 pricing card still says no free trial is offered. Bigin gives you a free plan you can stay on, a 15-day trial of the paid ones, and a 30-day money-back window.

Deals live in a list. There is no pipeline board

GoldMine tracks deals in its Opportunity Manager, a list with stages, a forecast and templates you build yourself. There is no board. Nothing in its 2026 guides mentions team pipelines or sub-pipelines. Bigin Express runs three team pipelines with sub-pipelines, connects them, and ships ready-made templates at $7.

The SoftPhone dials. Everything else is a partner

GoldMine ships a SIP SoftPhone, so your own SIP account gets you click-to-dial. That is the whole phone story. Recording, screen pops, and inbound routing all come from paid partners like GoldLink and Tapi Link, and no plan has IVR. Bigin's phone, with IVR and recording, starts free.

Mobile means a website certified for iOS 10

GoldMine's mobile answer is GoldMine Web, a browser view of contacts, calendar, and activities. Its July 2026 installation guide lists iOS 9-10 and Android 4.4-6; GoldMine Cloud charges $19.95 per month for mobile access. Bigin's iPhone, iPad, Android, and macOS apps come with every plan.

No AI on any licence

Search GoldMine's 2026.2 guides for AI, and you find nothing: no drafting, no summaries, no suggested replies. Its newest release notes cover library upgrades and bug fixes. Bigin Premier includes a writing assistant, reply suggestions, summaries, and churn signals, with 1,000 AI credits a month, at $12.

Your leads arrive as email, or not at all

GoldMine's Web Import creates records from specially formatted emails, and GoldMine removed the ability to create or edit those import profiles in 2020. There is no form builder, no WhatsApp, and no Facebook or LinkedIn lead ads. Bigin's free plan has web forms, a booking page, and a card scanner.

The Outlook add-in stops working in the new Outlook

GoldMine integrates with your email via an Outlook add-in. Ivanti's January 2026 release notes say it will not load once users switch to the new Outlook, and Microsoft is moving everyone there. Bigin connects Outlook, Gmail, and Microsoft 365 from the cloud, so there is nothing on the desktop to break.

Connecting GoldMine to anything means needing a developer

GoldMine's 2026 API guide documents COM and DLL interfaces, with sample code in C++, Visual Basic, and Delphi. No REST endpoint. No webhooks. Zapier has no GoldMine app. Bigin gives you Zapier, Zoho Flow, MCP, and developer APIs from the free plan onward.

Here's a list of features that
Bigin offers for your business:

Team pipeline
bigin connected pipeline in Bigin
custom dasboard
custom dasboard
omnichannel in Bigin
spreadsheets automation workflows in Bigin
Grade security
mobile sales management with Bigin
custom dasboard
Bigin banner mobile image
Team Pipelines
  • Team Pipelines
  • Connected Pipelines
  • Built-in AI assistance
  • Built-in telephony & IVR
  • WhatsApp, email & social messaging
  • Workflow automation
  • Payment links
  • Booking & appointment scheduling
  • Customizable dashboards & KPIs
  • Apps for iOS, Android & macOS
 

Bigin vs. GoldMine

Features

Bigin
Express $ 7 /user/month billed annually
GoldMine Cloud$55/user/month billed annually
Bigin
Premier $ 12 /user/month billed annually
GoldMine OWN IT (perpetual)$1,800
Expand All

SALES

  • Free edition available
  • forever free plan (single user)
  • Test Drive sandbox only
  • Test Drive sandbox only
  • Full-fledged pipeline management
  • from Free plan
  • Opportunity Manager (list, stages, forecast)
  • Opportunity Manager (list, stages, forecast)
  • Contact and lead management
  • from Free plan
  • Deal management
  • from Free plan
  • opportunities
  • opportunities
  • Payment collection (payment links)
  • Stripe, PayPal, Razorpay, Paytm
  • Quote management
  • Via Zoho Books / Zoho Invoice integration
  • Via QuoteWerks (partner, from $199)
  • Via Zoho Books / Zoho Invoice integration
  • Via QuoteWerks (partner, from $199)
  • Leads / deal capacity
  • 50,000 records
  • No record cap; SQL Express to 10 users
  • 100,000 records
  • No record cap; SQL Express to 10 users

COMMUNICATION

  • Built-in telephony
  • from Free plan
  • SIP SoftPhone + dialer (own SIP account)
  • SIP SoftPhone + dialer (own SIP account)
  • Telephony marketplace
  • Partner dialers (paid): GoldLink, Tapi Link
  • Partner dialers (paid): GoldLink, Tapi Link
  • Built-in IVR system
  • from Free plan
  • Meeting integrations (Zoom, Teams, Zoho Meeting)
  • Email integrations (two-way sync)
  • own client or Outlook add-in
  • own client or Outlook add-in
  • Email templates
  • Email insights (opens / clicks)
  • mass email insights
  • Mass emails
  • group email via your SMTP server
  • group email via your SMTP server
  • WhatsApp integration
  • WhatsApp Business
  • X integration

AUTOMATION

  • Workflow automation
  • 30 workflows (from Free plan: 3)
  • Automated Processes, every licence
  • Automated Processes, every licence
  • Stage automation
  • Built-in
  • Automated Processes (Opportunity trigger)
  • Built-in
  • Automated Processes (Opportunity trigger)
  • Formula fields
  • Not advertised
  • Not advertised
  • Automation across apps (Zapier + Zoho Flow)
  • from Free plan
  • no Zapier app; partner REST API (quoted)
  • no Zapier app; partner REST API (quoted)

STREAMLINING CUSTOMER-FACING OPERATIONS

  • Pre-built pipeline templates for different operations
  • from Free plan
  • Case / ticket management through Email-in
  • Topping (add-on)
  • Topping (add-on)
  • Connected records / Connected Pipelines
  • Record linking only
  • Record linking only
  • Built-in dashboards & reports
  • from Free plan
  • dashboards + 200+ reports
  • dashboards + 200+ reports

DATA AND OPERATIONS MANAGEMENT

  • Versatile no-code form builder
  • from Free plan
  • Social media lead ads capture (FB, IG, LinkedIn, TikTok)
  • LeadChain
  • Duplicate cleanup
  • find & merge
  • Merge/Purge
  • bulk cleanup
  • Merge/Purge
  • File collection & management (File Cabinet)
  • Topping (add-on)
  • Topping (add-on)
  • Customizable user profiles and roles
  • from Free plan
  • user groups, record curtaining
  • user groups, record curtaining
  • Customization (Fields, tags, views, filters)
  • 10 custom fields/module + tags, filters
  • custom fields, screens, lookups
  • 25 custom fields/module
  • custom fields, screens, lookups
  • Stage transition rules
  • Sheet view
  • from Free plan
  • Data enrichment
  • included
  • Free data backup
  • 7 nightly, 5 weekly snapshots
  • 7 nightly, 5 weekly snapshots

AI

  • AI writing assistant (email drafting)
  • Reply Assistant agent
  • Record / thread summaries
  • CrossSell Genie
  • Churn Analyzer
  • AI credits included
  • -
  • -
  • 1,000 / month
  • -
  • MCP support (connect AI tools to CRM data)

INTEGRATIONS

  • App marketplace
  • partner add-ons page, all paid
  • partner add-ons page, all paid
  • API access
  • Windows COM/DLL/XML API; no REST
  • Windows COM/DLL/XML API; no REST
  • Developer console
  • Zoho ecosystem (Books, Invoice, Desk, Campaigns, Sign, Meeting)
  • QuickBooks integration
  • native
  • Via qbGold (partner add-on)
  • Via qbGold (partner add-on)

SUPPORT TERMS

  • Live chat support
  • all paid plans
  • Phone support
  • all paid plans*
  • year one included
  • year one included
  • Free onboarding session
  • Free online training (cloud page)
  • Free online training (cloud page)
  • Money-back guarantee
  • Not published
  • Not published

  • Features

  • Bigin Express$7/user/month billed annually
    Bigin Premier$12/user/month billed annually
  • GoldMine Cloud$55/user/month billed annually
    GoldMine OWN IT (perpetual)$1,500-1,800per user (one-time license)

Features

  • SALES
  • Full-fledged pipeline management
  • Contact & Lead Management
  • Deal management
  • Payment collection
  • Quote management
  • COMMUNICATION
  • Built-in telephony
  • Telephony marketplace
  • Built-in IVR system
  • Meeting integrations
  • Email integrations
  • Email templates
  • Email insights
  • WhatsApp integration
  • X integration
  • AUTOMATION
  • Workflow automation
  • Stage automation
  • Formula fields
  • Automation across apps via Zapier and Zoho Flow
  • STREAMLINING CUSTOMER-FACING OPERATIONS
  • Built-in pipelines dedicated to different operations
  • Case and ticket management through Email-in
  • Connected records (When a record reaches the desired stage in one team pipeline, you can create a record automatically in another team pipeline that captures the next set of business activities.)
  • Built-in dashboards for detailed insights into your business
  • DATA AND OPERATIONS MANAGEMENT
  • Versatile no-code form builder
  • Social media lead capture
  • Duplicate cleanup
  • Full-fledged file collection and management
  • Customizable user profiles and roles
  • Customization (Fields, tags, views, filters)
  • Stage transition rules
  • Multi-currency support
  • Sheet view
  • INTEGRATIONS
  • App marketplace
  • API credits
  • Developer Console
Bigin express₹12/user/month billed annuallyAccess Bigin
Bigin premier₹18/user/month billed annuallyAccess Bigin
GoldMine Cloud$55/user/month billed annually
GoldMine OWN IT (perpetual)$1,500-1,800per user (one-time license)

All you need to take your business to the next level

Bigin runs customer work for 50,000+ small businesses across 150+ countries, and it is built to be outgrown without drama. When your team needs more than Bigin offers, a guided upgrade flow moves your contacts, companies, pipelines, notes, and tasks into Zoho CRM or Zoho CRM Plus, so nobody re-enters a record.

Expert reviews and ratings

  • Rating Platform
  • Goldmine
  • Bigin
  • 3.7/5

  • 4.6/5

  • Ease of Use
  • 7.4/10

  • 9.1/10

  • Ease of Setup
  • 6.6/10

  • 8.7/10

  • Meets Requirements
  • 7.7/10

  • 8.6/10

  • Quality of Support
  • 7.3/10

  • 8.5/10

  • 2.6/10

  • 8.8/10

*The names and logos for Zoho are trademarks of Zoho Corp. All other trademarks, brand names, or product names belong to their respective holders. Comparison information as of 16/09/2026. Prices mentioned are in USD.

Trusted by 50,000+ small businesses globally

As a small business with a big vision, having access to accurate and relevant data about customers and prospects is critical! Bigin and their onboarding team assisted us on our journey. The one-on-one onboarding sessions, easy-to-use platform and mobile application have been well received by our team - although we are early into using Bigin we are already experiencing the benefits!

Joel Gustafson,Chief Operating Officer, Car Trade Go Inc

Bigin was easy for us to use from the very start. Within a couple of weeks all users were able to use most features and benefit from them. Quick training and implementation from the Bigin support team was helpful. Users was immediately able to see the benefit to themselves, to their teams, and to the company as a whole. All this is the value we derive from this very comprehensive, easy, and intuitive application that we use on a daily basis.

Chirag Selarka,Head of Business Development, Simplifie

Bigin is easy to use for a growing organisation like Ammacus. The platform is very intuitive, saves time when it comes to entering duplicate information, and has saved us many hours in lost productivity. As an early adopter of Bigin, we look forward to continued new applications and developments to make the platform even better than it is today. In addition, we have received fantastic client support when it was required.

Craig Aspey,Managing Director, Ammacus

The Bigin team at Zoho has brilliantly solved the software adoption dilemma faced by sales organizations today. Now, with the ability to customize pipeline views, stages, module names, and fields, the moment one of our salespeople starts using the app, it simply works, and they love using it. It requires virtually zero training. In today's environment, the importance of simplicity, focus, and ease of use cannot be overstated, and the team at Bigin has just delivered a world-class tool.

Seth Campbell,President, Five Doors Inc

Love the new features. It helps make the entire CRM system more personal and germane to our workflow. The searches seem to be more pointed and concise. Bigin has the capabilities and customization for my growing business and no bloat to clutter my process. Overall, Bigin was the perfect option for what I needed.

Derek Osborne,CEO, Osborne Real Estate and Business Brokerage

Still have more doubts?
Here are the answers to some frequently asked questions!

Expand AllCollapse All
How much does GoldMine CRM cost?

GoldMine does not publish a price for the CRM itself. Its pricing page lists the extras, including Office 365 at $12.95 a user, mobile access at $19.95 a month, and hosting a license you already own at $54 a seat, then sends you to a quote form for everything else. The figure GoldMine supplied to G2 is $55 per user per month for GoldMine Cloud, billed monthly, and its own pricing page sets a three-user minimum, so the smallest cloud deployment runs about $1,980 a year. Buying outright is quoted too. Bigin publishes all four plans: free, $7, $12, and $18 per user per month.

Is GoldMine CRM discontinued?

No. GoldMine is published by Ivanti, and the current release is GoldMine Premium Edition 2026.2, with user, administrator, and API guides dated July 2026. Some review sites have not kept up: TrustRadius lists the product as "GoldMine CRM (discontinued)" and Gartner Peer Insights files it as "Goldmine CRM (Legacy)". It is still sold and still supported, though GoldMine's support page says you need a current maintenance and support agreement before it will take your ticket.

Is GoldMine cloud-based?

There are two ways to run it, and neither is a web app like Bigin. GoldMine Premium Edition is a Windows program that needs Microsoft SQL Server on a server you provide. GoldMine Cloud puts that same Windows program on a hosted desktop you access through a browser, at about $55 per seat per month, with a three-user minimum. GoldMine Web, the browser interface, covers contacts, the calendar, activities, and email linking rather than the whole product. Bigin opens in any browser, with nothing to install or host.

Does GoldMine have a mobile app?

Not a native one. GoldMine's mobile answer is GoldMine Web, a responsive browser interface it markets for phones and tablets, and its July 2026 install guide lists the supported mobile platforms as iOS 9-10 and Android 4.4-6. On GoldMine Cloud, mobile access costs $19.95 a month for the company, plus a one-time $25 setup. Bigin has apps for iPhone, iPad, Android, and macOS on every plan, including the free plan, and they place calls through the built-in phone and open WhatsApp chats from a contact.

How do I move my GoldMine data to Bigin?

Export from GoldMine, then import into Bigin. Bigin reads CSV, Excel, and vCard files and maps contacts, companies, deals, and notes across. Every paid plan includes a free onboarding session and data import help, so field mapping is not your problem alone. Bigin's single-click migration currently covers Pipedrive, HubSpot, Insightly, and Zoho CRM, so GoldMine is a file import. If it does not work out, the money-back guarantee runs 30 days on monthly billing and 45 days on annual billing.

Will I outgrow Bigin?

Bigin scales from a free single-user plan to Bigin 360 at $18 per user per month, with 15 team pipelines, 1,000,000 records, 100 automation rules, and 3,000 AI credits per month. When you need more than that, a guided upgrade flow moves your contacts, companies, pipelines, sub-pipelines, stages, tasks, notes, and products into Zoho CRM or Zoho CRM Plus, so you never migrate platforms twice.

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