Bigin: Your ideal
CRM partner

Bigin is a CRM tool developed for small businesses like yours. With Bigin as your partner, you would be investing in CRM software that's easy to learn, simple to use, loaded with practical features, and—most importantly—affordable for businesses that are on their path to growth and success.

We've hand-picked the most essential features to help small businesses run their daily operations. More importantly, we offer them at a price that you can afford. You can set up Bigin in just 30 minutes and start your 15-day trial to learn about the features we offer and gain a comprehensive experience of the advantages you'll enjoy when you choose Bigin as your CRM.

Bigin as a relationship tracking spreadsheet
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What are HubSpot's

Overly complicated plans and feature bundles

Locking features into different categories, limitations, and prices makes it nearly impossible for entrepreneurs to pick a plan that suits all of their business needs.

Massive price difference for identical features

Identical features offered by HubSpot are priced much higher when compared to the prices at which they're offered by Bigin.

No calling capability within the CRM

Unlike Bigin's built-in cloud telephony, HubSpot doesn't have a feature that enables you to make and manage calls from within the CRM.

Lack of workflow automation and task management tools

Being able to automate routine and repetitive activities using workflows is one of the biggest advantages to adopting a CRM tool—but these options are conspicuously absent in HubSpot's free CRM.

Unlimited contacts, but limits on marketing and sales efforts

You can store up to 15 million contacts for free in your account but, your sales, marketing emails and ads can only be targeted at marketing contacts, to maintain which you have to upgrade to a paid plan.

hubspot bigin alert

Here's a list of features that Bigin offers for your business:

Multiple pipelines
  • Multiple pipelines
  • Workflow automation
  • Customizable dashboards
  • Built-in telephony
  • Integration with third-party apps
  • Enterprise-grade security
  • Mobile app for iOS & Android

HubSpot vs. Bigin

  • Features
  • HubSpot Free US$ 0 /user/month/billed yearly
  • Bigin Free US$ 0 /user/month/billed yearly
  • Bigin Express US$ 7 /user/month/billed yearly
  • Bigin Premier US$ 12 /user/month/billed yearly
  • Features
  • Full-fledged Pipeline Management
  • Connected Records (When a record reaches the desired stage in one team pipeline, you can create a record automatically in another team pipeline that captures the next set of business activities.)
  • Contact &
    Deal management
  • Email Integration
  • Email Templates and Insights
  • Free Gmail add-on
  • Google Workspace & Microsoft 365 integration
  • Built-in Telephony
  • Telephony Marketplace
  • Free Invoicing
  • Built-in Forms
  • Workflow Automation
  • Activity Management (Calls, Events, Tasks)
  • Customization (Fields, Tags, Views, Filters)
  • Built-in Dashboards
  • Customizable User Profiles & Roles
  • Stage Transition Rules
  • Multi-currency
  • Developer tools
  • App Marketplace
  • Mobile apps (iOS, Android, iPadOS)
  • macOS app
  • HubSpot Free US$0 /user/month/billed yearly
  • (Limited features)
  • Bigin Free US$0 /user/month/billed yearly
  • 5000 credits/day/org
  • Bigin Express US$ 7 /user/month/billed yearly
  • (Additional 10 custom dashboards)
  • One to 50,000 credits + (No of user licenses * 250)
  • Bigin Premier US$ 12 /user/month/billed yearly
  • (Additional 10 custom dashboards)
  • One to 50,000 credits + (No of user licenses * 250)

We scale up with your business

Bigin is the first step your business takes in the CRM journey. We're a favorite among small and medium businesses. But what happens when your business grows and isn't so small anymore? We have you covered. As you outgrow Bigin, we can help you transition to our more robust CRM platforms, like Zoho CRM and Zoho CRM Plus. "Bigin" with us and we'll be here to serve you every step of the way.

Trusted by 7,500 small businesses globally

I'm self-employed and I run a design, printing, and marketing business. I wear all the hats when it comes to my business, so I need tools that help me automate and track everything that goes on day-to-day. I have been looking for a simple CRM for the last 3 years. During that time, all I found were apps with way too many features that came with a hefty price tag. When I started using Bigin, I loved how easy it was to use, and it had a clean and organized interface. The ability to sync my other apps with it using Zoho Flow was a big plus. One of the best things is they made it affordable. I look forward to being seeing how Bigin evolves and helps me run my business better.

Bigin is easy to use for a growing organisation like Ammacus. The platform is very intuitive and saves time on double entering information and has saved us many hours in lost productivity. As an early adopter of Bigin, we look forward to continued new applications & developments to make the platform even better than it is today. In addition, we have received fantastic client support when it was required.

Bigin is exactly what we needed at our growing real estate company. We had looked into many CRM services but all of them were either too costly with features we didn’t yet need; too complicated to set up; or too simplistic. Zoho Bigin has been amazing. I watched one instruction video from the YouTube channel and I was ready to set up. It’s so simple to navigate that we were up and running on day 2. Customer support has also been great. I’ve received quick responses to all my queries. Just stellar all the way.

I am a huge fan of Bigin. I have literally spent years trying to find a solution like this so that I could track all of my clients. I have two different business entities with differing needs for each. This has made it challenging. I tried different apps that are made for larger businesses and they were not as user friendly as Bigin. Plus, the costs were too high for me. I recommend Bigin to everyone I know. I have been a customer since October of 2020 and I could not be happier with this application.

I have been using Bigin since almost it was launched and I must say this is one of the most simple yet very effective tools for entrepreneurs. The Deals module helps me stay on top of my plans and closures. The leads are easy to add, track and follow-up, due to which I feel much in control of my marketing process. Assigning tasks and calls have taken my follow-ups to the next level. I love Bigin's web, Mac and iOS interfaces and I find them very intuitive and easy to use. Thank you Zoho for creating this CRM and making my life so simple.

Krista Guerrero,Owner, Kreative Design/Marketing
Craig Aspey, Managing Director, Ammacus
Aika-Grace Wangwe,Assistant, Goshen Acquisitions Ltd.
Susan Carpenter,Owner, Life's Doors Meditation
Gagan Kapoor,Chief Marketing Consultant , Go4growth Consulting
123 4 5
/ 5

Expert reviews and ratings

  • Rating Platform
  • Hubspot CRM
  • Bigin
  • 4.5
  • 4.6/5

  • 3.1
  • 4.7/5

  • 4.5
  • 4.8/5

  • 3.5/5 [Good]

    "HubSpot is relatively expensive, but the CRM tool contains all but the most advanced features provided by the category's top players. Unfortunately, some common features are locked behind high-end tiers." - PCMag review of HubSpot CRM

  • 4.0/5


    "Bigin by zoho CRM is a solid pipeline-based CRM solution for small business that is equally effective on PCs and on mobile devices." - PCMag review of Bigin by Zoho CRM

*The names and logos for Zoho are trademarks of Zoho Corp. All other trademarks, brand names, or product names belong to their respective holders. Comparison information as of 25.06.2023.