Build high-converting sales funnels with Bigin
Bigin's sales funnel software helps you build, track, and optimize every stage of
your pipeline. Turn leads into revenue effortlessly with our powerful funnel builder.

What is a sales funnel?
Your sales funnel represents the journey your potential customers navigate, from first learning about your product or service to making a purchase decision. Unlike traditional sales processes, a well-structured sales funnel provides a visual framework that helps sales reps track prospects' movements through different stages and identify opportunities to optimize conversion rates.
It’s different from a marketing funnel, which focuses more on creating awareness and generating interest—more on this in the next section.
Marketing funnel vs sales funnel: Understanding the difference
While often used interchangeably, marketing and sales funnels serve distinct purposes in the customer acquisition process:
- Marketing funnel
- Sales funnel
- Focuses on generating awareness and interest in a product or service.
- Focuses specifically on converting leads into paying customers.
- Primarily concerned with top-of-funnel activities like content marketing, social media, and advertising.
- Begins when a marketing-qualified lead engages with the sales team.
- Aims to educate, nurture, and build trust with leads before handing them off to sales.
- Involves direct interactions through demos, negotiations, and closing techniques.
- Typically measured by metrics like reach, engagement, and lead generation.
- Measured by conversion rates, deal sizes, and revenue metrics.
- Ends once a marketing-qualified lead is ready for sales engagement.
- Consists of defined stages like qualification, presentation, handling objections, and closing.
- The sales team takes over from this stage.
- Continues through to customer retention and expansion opportunities.
By implementing specialized sales funnel software like Bigin, sales teams can visualize, track, and optimize every stage of their sales process to drive higher conversion rates and more predictable revenue growth.
How marketing and sales funnels work together
The marketing funnel fills the sales funnel with
high-quality leads. The sales funnel refines and converts those leads into paying customers. A smooth transition between the two ensures efficient customer acquisition.
The seamless handoff
When properly aligned, marketing and sales funnels create a
continuous customer journey that looks something like this:
Marketing attracts and qualifies prospects
through content and targeted campaigns.Marketing-qualified leads (MQLs) transfer
to sales at the most optimal moments.Sales teams personalize engagement based on
prospect data compiled by marketing.Both teams collaborate on post-purchase
retention and expansion.
Bigin's sales funnel software bridges the gap between marketing and sales processes, eliminating lost leads and creating a unified customer experience that drives higher conversion rates.
Benefits of using sales funnel software
- Visualizes the buyer journey.
- Streamlines lead qualification.
- Prioritizes hot prospects.
- Automates follow-up tasks.
- Tracks conversion metrics.
- Identifies bottlenecks instantly.
- Standardizes sales processes.
- Shortens sales cycles.
- Improves forecast accuracy.
- Boosts team accountability.
- Enhances customer experience.
- Increases closing rates.
- Simplifies sales reporting.
- Prevents lead leakage.
- Maximizes revenue potential.
Struggling to convert leads into customers?
Are your sales efforts failing to deliver the results you need? You're not alone. Many sales teams face
critical challenges that prevent them from maximizing their conversion potential.
Low conversion rates
Even with quality leads entering your pipeline, too many prospects drop off before completing a purchase. Without visibility into why and where this happens, improving results becomes nearly impossible.
Complex funnel building
Creating an effective sales funnel often requires technical expertise that pulls your team away from what they do best—selling. Traditional systems demand significant time investment and specialized knowledge.
Lack of automation
and analytics
Manual tracking processes lead to missed follow-ups and lost opportunities. Without data-driven insights, identifying improvement areas remains guesswork rather than strategic decision-making.
That's why you need Bigin.
Bigin's sales funnel software eliminates these challenges with intuitive
drag-and-drop builders, powerful automation tools, and comprehensive analytics
that give you complete visibility into your sales process—transforming chaotic lead management into a streamlined conversion machine.
Everything you need to build
and optimize sales funnels
A well-structured sales pipeline keeps your team aligned and your deals moving forward. With complete visibility into every stage of your sales process, you can track deals from initial contact to close while identifying bottlenecks before they become roadblocks. Assign ownership to team members, set clear milestones, and monitor progress in real time to ensure accountability. By keeping everyone on the same page, you prevent deals from slipping through the cracks and create a smoother, more predictable path to closing sales faster.
Engage prospects seamlessly across their preferred channels—email, phone, social media, or chat—all from one unified interface. Every interaction is tracked in context, eliminating silos and giving your team full visibility into past conversations. With complete conversation history at your fingertips, you can personalize outreach, maintain consistency, and meet leads where they are, increasing the likelihood of conversion.
Timely follow-ups can make or break a deal. Stay on top of every opportunity with automated alerts that remind you of key actions—whether it's a scheduled call, an upcoming meeting, or a proposal deadline. Notifications keep you informed when prospects engage with your content or reach critical milestones, so you can reach out at the perfect moment and move deals forward with confidence.
Your sales funnel should fit your business—not the other way around. With drag-and-drop simplicity, you can tailor your pipeline to match your unique workflow by creating custom stages, fields, and automations—no coding required. As your business evolves, effortlessly adapt your funnel to reflect new sales processes and ensure your system remains optimized for efficiency and growth.
Repetitive tasks slow your team down, but automation ensures they never stand in the way of growth. Set up rule-based workflows that trigger actions based on prospect behavior or deal progression—whether it's sending a follow-up email, assigning a task, or updating a deal stage. With routine work handled automatically, your team can focus on what truly matters: building strong relationships and closing deals faster.
Make smarter decisions with real-time insights at your fingertips. Customizable dashboards transform complex data into clear, actionable insights, allowing you to track conversion rates, sales velocity, and team performance at a glance. Spot trends, forecast revenue, and identify areas for improvement—all in a visual format that keeps your sales strategy sharp and results-driven.
Bigin works well with the tools you already use. Easily connect popular apps like Microsoft Outlook, Teams, Google Workspace, Mailchimp, Shopify, and more to bring all your work into one place. Whether it's emails, meetings, marketing, or ecommerce, your data stays in sync and up to date. With everything connected, your team can save time, reduce manual work, and keep your sales process running smoothly.
Team pipelines
A well-structured sales pipeline keeps your team aligned and your deals moving forward. With complete visibility into every stage of your sales process, you can track deals from initial contact to close while identifying bottlenecks before they become roadblocks. Assign ownership to team members, set clear milestones, and monitor progress in real time to ensure accountability. By keeping everyone on the same page, you prevent deals from slipping through the cracks and create a smoother, more predictable path to closing sales faster.
Customization
Your sales funnel should fit your business—not the other way around. With drag-and-drop simplicity, you can tailor your pipeline to match your unique workflow by creating custom stages, fields, and automations—no coding required. As your business evolves, effortlessly adapt your funnel to reflect new sales processes and ensure your system remains optimized for efficiency and growth.
Multichannel communication
Engage prospects seamlessly across their preferred channels—email, phone, social media, or chat—all from one unified interface. Every interaction is tracked in context, eliminating silos and giving your team full visibility into past conversations. With complete conversation history at your fingertips, you can personalize outreach, maintain consistency, and meet leads where they are, increasing the likelihood of conversion.
Reminders and notifications
Timely follow-ups can make or break a deal. Stay on top of every opportunity with automated alerts that remind you of key actions—whether it's a scheduled call, an upcoming meeting, or a proposal deadline. Notifications keep you informed when prospects engage with your content or reach critical milestones, so you can reach out at the perfect moment and move deals forward with confidence.
Automation
Repetitive tasks slow your team down, but automation ensures they never stand in the way of growth. Set up rule-based workflows that trigger actions based on prospect behavior or deal progression—whether it's sending a follow-up email, assigning a task, or updating a deal stage. With routine work handled automatically, your team can focus on what truly matters: building strong relationships and closing deals faster.
Dashboards
Make smarter decisions with real-time insights at your fingertips. Customizable dashboards transform complex data into clear, actionable insights, allowing you to track conversion rates, sales velocity, and team performance at a glance. Spot trends, forecast revenue, and identify areas for improvement—all in a visual format that keeps your sales strategy sharp and results-driven.
Integration with
third-party apps
Bigin works well with the tools you already use. Easily connect popular apps like Microsoft Outlook, Teams, Google Workspace, Mailchimp, Shopify, and more to bring all your work into one place. Whether it's emails, meetings, marketing, or ecommerce, your data stays in sync and up to date. With everything connected, your team can save time, reduce manual work, and keep your sales process running smoothly.
Complex sales problems solved in
minutes with Bigin: Real-time use cases
Whether you're just getting started with sales funnels or looking to optimize your existing process, Bigin helps you
tackle common sales challenges with practical solutions:
- 1
Map your customer journey from awareness to decision stages.
- 52
Establish clear handoff processes between marketing and sales.
- 23
Identify key touchpoints where prospects interact with your business.
- 64
Configure automated nurture sequences for different prospect segments.
- 35
Create targeted content for
each funnel stage. - 76
Set up performance tracking to
measure conversions at each stage. - 47
Implement lead scoring to
prioritize high-value prospects.
Bigin's intuitive interface makes implementing these steps simple and enables you to visualize and optimize your entire sales process without technical expertise.
How to fix a sales funnel that's losing leads
Common leak points and solutions

Top-of-funnel leaks
Simplify lead capture forms and improve your landing page's loading speed to increase initial conversions.

Middle-funnel leaks
Implement timely follow-ups and personalized messaging to keep prospects engaged during the consideration phase.

Bottom-funnel leaks
Address objections proactively and streamline the purchase process to reduce abandonment at the decision stage.
What next? #JustBigin
Build and optimize your sales funnels effortlessly with Bigin. Ensure every lead moves seamlessly through each stage—from initial interest to deal closure—without bottlenecks or missed opportunities. Powered by Zoho CRM, Bigin helps growing businesses transition from scattered spreadsheets to a streamlined, cloud-based sales funnel that drives conversions with ease.
Trusted by 30,000+ businesses worldwide
It is a great tool that has provided me with improved clarity on my deals. I can easily determine the stage of each deal in my sales funnel and identify the appropriate actions to take.
Bigin is the platform to begin with. I have been using Bigin for past few months and it is way easier to track my sales pipeline. Mostly all my calls are generated using the Bigin Mobile App that helps me track of logs.
Have been using Bigin for quite sometime now and am all but amazed by the simplicity of the tool. It's clean, functional and easy to use. I am able to track my sales pipeline and plan accordingly. Cheers to team Zoho for bringing this efficient & cost effective tool.
Technomax Systems DWC LLC
FAQs
A sales funnel represents the customer journey from awareness to purchase, focusing on conversion rates between stages. A sales pipeline views the same process from the seller's perspective, organizing deals by their progression through your sales process and forecasting potential revenue.
Sales funnel software visually maps your customer journey, tracks prospects through each stage, automates routine tasks, and provides analytics on conversion rates. It centralizes customer data and communications, giving sales teams a complete view of each opportunity and the tools they need to move deals forward efficiently.
Any business with a defined sales process can benefit, including B2B companies, SaaS providers, ecommerce stores, real estate agencies, and service-based businesses. Teams handling multiple leads simultaneously will see the greatest impact from improved organization and automation.
Key metrics include conversion rates, average deal size, sales cycle length, and customer acquisition cost. Bigin provides dashboards that calculate these metrics automatically, enabling you to identify bottlenecks and optimization opportunities.
Yes. Bigin enables you to create automated email sequences, task reminders, and notifications based on prospect actions or time-based triggers. This ensures consistent follow-up without manual effort, significantly improving response times and engagement rates.
For ecommerce, focus on creating compelling product pages, implementing abandoned cart recovery techniques, offering limited-time promotions, and developing post-purchase upsell sequences. Use Bigin's integration capabilities to connect your store platform with your CRM and create a seamless customer experience, from browsing to repeat purchases.
Yes, AI can help build and optimize a sales funnel automatically by analyzing customer behavior, automating workflows, and personalizing interactions.
Over 30,000+ businesses trust Bigin to manage their sales funnel with clarity, speed, and zero clutter. It's your turn now!
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