Build high-converting sales funnels with Bigin

Bigin's sales funnel software helps you build, track, and optimize every stage of
your pipeline. Turn leads into revenue effortlessly with our powerful funnel builder.

bigin sales funnel software illustration

Marketing funnel vs sales funnel: Understanding the difference

While often used interchangeably, marketing and sales funnels serve distinct purposes in the customer acquisition process:

  • Marketing funnel
  • Sales funnel
  • Focuses on generating awareness and interest in a product or service.
  • Focuses specifically on converting leads into paying customers.
  • Primarily concerned with top-of-funnel activities like content marketing, social media, and advertising.
  • Begins when a marketing-qualified lead engages with the sales team.
  • Aims to educate, nurture, and build trust with leads before handing them off to sales.
  • Involves direct interactions through demos, negotiations, and closing techniques.
  • Typically measured by metrics like reach, engagement, and lead generation.
  • Measured by conversion rates, deal sizes, and revenue metrics.
  • Ends once a marketing-qualified lead is ready for sales engagement.
  • Consists of defined stages like qualification, presentation, handling objections, and closing.
  • The sales team takes over from this stage.
  • Continues through to customer retention and expansion opportunities.

By implementing specialized sales funnel software like Bigin, sales teams can visualize, track, and optimize every stage of their sales process to drive higher conversion rates and more predictable revenue growth.

Over 30,000+ businesses trust Bigin to manage their sales funnel with clarity, speed, and zero clutter. It's your turn now!

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