eCommerce CRM
software for online businesses

Keep track of your online customers, increase repeat purchases, and grow your
ecommerce business.

Get Bigin for ecommerce Access Bigin
Top banner image representing eCommerce

Why do ecommerce businesses
need a CRM?

eCommerce businesses rely on loyal customers, smooth service, and personalized shopping experiences. But as your store grows, it gets harder to manage everything on your own. That’s where a CRM can help—by keeping all your customer info in one place so you can easily track orders, send the right messages, and follow up at the right times. You’ll save time, keep customers happy, and know exactly what’s working in your business. Whether you run flash sales, offer subscriptions, or sell year-round, a CRM makes it easier to stay organized and grow.

Why is Bigin a good fit for
ecommerce businesses?

Every ecommerce business runs a little differently. Yours has unique workflows—orders, shipments, returns, customer services, and more. With Bigin, you’re not forced into a one-size-fits-all system. Instead, you get a flexible CRM that lets you build and customize your pipelines, fields, and processes to match how your store runs. Whether you sell handmade goods or electronics or run a subscription box service, Bigin lets you shape your CRM around the way your store actually works, without needing any technical skills or extra help.

All information about your
customer in one window.

Bigin understands how ecommerce businesses work. We know you want every detail about a customer—from orders and returns to messages and shipping updates—together in one place. That’s why you can organize it all under one view and always stay on top of things.

Modules in Bigin's ecommerce template

Track your orders through
Pipelines

Bigin's Pipeline feature gives you a clear view of every order, from the moment it's placed to when it's delivered. Easily track the stage of each purchase, manage delays, and handle returns, all in one place. Stay on top of fulfillment without losing track of what matters.

Store customer details in Customers and Companies

Bigin’s Customers and Companies modules help you save and organize buyer information efficiently. Track individual shoppers, repeat customers, and even wholesale clients. All of their purchase histories, conversations, and preferences stay in one spot so you can offer better service every time.

Manage buyer conversations with Messages

Bring all your customer chats and emails into the Messages module. Whether it's a question about shipping or a product issue, you’ll see the full history of each conversation, making it easier to respond quickly and build trust with your buyers.

Stay on schedule with Activities

From replying to inquiries to planning promotional campaigns, you can manage all your tasks and reminders using Bigin's Activities module. Schedule follow-ups, send shipping updates, or set calls with vendors. Everything is tracked and organized in one place.

Analyze your business
with Dashboards

Use Bigin's Dashboards to track sales performance, returns, and customer engagement. Build charts and reports that help you see what’s working and what’s not. You can also create custom views to focus on specific campaigns, product categories, or customer segments.

Use Products to manage your inventory

List all your products in one place—from seasonal items to bestsellers. Track stock levels, organize product details, and link items to customer orders. Whether you're selling one item or a hundred, it’s all easier to manage inside Products.

An ecommerce CRM that lets you track every order
from sale to delivery and beyond

Bigin’s pipeline structure is a favorite among small businesses, and it's especially powerful for ecommerce sellers. Customize your pipeline to follow the exact flow of your operations, from Order Placed all the way to Order Delivered. With this clear visual tracking, it’s easy to stay on top of every order and ensure nothing slips through the cracks.

Here are the stages of a typical ecommerce deal in a pipeline:

Full pipeline view of a Jewelry ecommerce store

Bigin's ecommerce CRM gives you flexible fields
to store everything—your way

No two online stores work the same way. That’s why Bigin lets you customize your order form to fit how you sell. Add fields like purchase date, product name, amount, customer info, and even special requests—like gift-wrapping or delivery instructions.

Instead of trying to fit your workflow into a rigid system, Bigin gives you a structure you can shape to match your exact process.

view of customized fields while adding a record

What's else?

Make calls and send emails directly from Bigin

Need to make phone calls? Check. Need to send emails? Double check. Not just limited to calls, you can also host video calls and presentations without leaving the app. Also for emails, Bigin supports all popular email services with IMAP and POP functions.

Let Bigin deal with your day-to-day routine, set up workflows

Here is how you can save even more time: You can set up workflows in Bigin to automatically do a bunch of daily tasks like adding a new contact to your client list, sending welcome emails to new customers, and so much more.

Create multiple pipelines for all your operations

Bigin also covers other business operations besides sales. You can create multiple pipelines for different operations like customer support, so you can monitor and visualize them all at once. And yes, you can customize stages and fields in all your other pipelines too!

Connect to all your
favorite apps

Bigin seamlessly integrates with many top apps out there. From Google Workspace to Office 365, we have them all. You can also connect to a thousand more apps through Zapier, Zoho Flow, or with our magical developer APIs.

Sell from anywhere with the Bigin app

The Bigin app for iOS and Android is hands down the best CRM app ever made. Track your inquiries, call your contacts, and make moves even on the go. With the Bigin app, you can take your business literally anywhere.

Collect enquiries with forms

With Bigin's no-code form builder, you can effortlessly create forms for enquiry collection. These forms can be shared on your social media, website, or even linked to your brochures.

Got a friend looking for a CRM?

Bigin comes tailored for a ton of other businesses! Take a look!

All this for only $7 a month per user.

Stop pinching yourself, it's real!

Bigin is priced advantageously for small businesses to give them the right applications to grow and flourish. This will never change. At just $7 per month per user, Bigin provides all that you need and more, which makes it the best small business CRM in the world. Nothing else comes close.

See all pricing

Don't take our word for it;
hear from people just like you.

 

As a small startup, we needed a simple, user-friendly CRM for managing recurring customers. Bigin was ideal—easy to use, budget-friendly, and supported by a free plan. Getting used to the Zoho layout was smooth, helping us streamline processes without financial strain.

 

Beth O Co-Founder, Different Flowers

 

Bigin is very easy to use. I've been using CRM software tools since the late 1980's back in the DOS days. This tool is easy to set up, does what I need it to do without a lot of bloat and is by far the most affordable SAAS CRM I've found. Three Cheers for getting it right!

 

Brian Rose Founder, Rose Gem Shop

 

Bigin allowed us to automate the sales process in our small company. We sell cars online and a quick response time is extremely important to us. Thanks to bigin, everything happens automatically and we can focus on other equally important tasks.

 

Bartłomiej Olczak, Carwish.pl

  
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Frequently Asked Questions

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What is ecommerce CRM and why does it matter?

An ecommerce CRM helps online businesses manage customer relationships throughout the entire shopping journey—from browsing and buying to post-purchase service. It gives you a singular place to track orders, customer preferences, support conversations, and more, so you can deliver faster, more personal service and build loyalty.

How can an ecommerce CRM improve customer management?

A CRM can help you stay on top of every interaction with your shoppers. You can track order history, store contact details, respond to inquiries quickly, and even personalize marketing messages based on past purchases—helping turn one-time buyers into repeat customers.

Why should online businesses choose Bigin’s CRM software for their needs?

Bigin is built for simplicity and flexibility. eCommerce businesses can customize it to fit their workflows, whether you're selling handmade goods or running a full-scale online store. It’s easy to set up, packed with helpful features, and doesn’t require a full-time IT team to manage.

What features does Bigin offer to help online stores work smarter?

Bigin includes pipelines to track every order stage, modules to store customer and product details, and tools to manage messages, tasks, and follow-ups. Dashboards give you a clear view of your performance, and everything is connected, so you always know what’s happening.

How does Bigin’s pipeline feature help track the customer journey?

The pipeline in Bigin helps you visualize where each order stands, from “Order Placed” to “Delivered.” It simplifies order tracking and helps your team stay aligned so nothing slips through the cracks, especially when managing multiple orders at once.

Can Bigin be customized to match the way my store works?

Absolutely. You can tweak fields, rename modules, and build custom workflows that mirror your store’s unique process. Whether you're offering pre-orders, gift wrapping, or different shipping methods, Bigin can be adapted to suit your exact needs.

What are the benefits of using a CRM in ecommerce?

A CRM can help improve customer retention , boosts sales through better follow-ups, and keeps your team organized. You get a clear picture of your buyers and can create more targeted campaigns, solve problems faster, and scale without chaos.

What’s the best CRM for ecommerce?

The best CRM for your ecommerce business is one that’s easy to set up, flexible enough to grow with you, and built to simplify everyday tasks. Bigin stands out for small and growing online stores because it's affordable, customizable, and designed with simplicity in mind.

What types of CRM systems are used in ecommerce?

eCommerce businesses typically use operational CRMs to manage day-to-day tasks like order tracking and communication, analytical CRMs for understanding customer behavior through data, and collaborative CRMs to align sales, support, and marketing teams.

Start managing your ecommerce business better

Running an ecommerce store means wearing many hats. With Bigin, you get a tool that helps you do more—with less effort. Streamline your order processing, engage your customers at the right time, and get better visibility into your growth—all in one place.

Give our 15-day free trial a shot. No credit card, no hidden charges, and no questions. Just Bigin.

Access Bigin Get Bigin for ecommerce