Why your small business needs a CRM like Bigin

There are a variety of reasons to invest in a CRM. Especially when you're just starting out. To better answer how a CRM like Bigin can uplift your business, here are three ways how it can benefit you as a small business owner.

  • Stay organized

    A CRM is a fantastic organizer. It brings all the different stages of the customer lifecycle, end-to-end, in one dashboard.

    Small business owners often have their time and attention spread in a million different places that should be brought together into one single place. CRMs like Bigin do just that.

    Imagine your entire sales pipeline—from pulling in leads and converting them into paying customers, to building a lifelong bond with them—all done inside one application. An application so comprehensive that you never have to leave the window to keep your entire customer management process up and running.

  • End-to-end sales pipeline visibilty

  • Metrics, metrics, metrics!

Have you ever wondered
why big brands never seem to fail?

That's because they don't make uninformed decisions, hoping that everything will just fall into place. In other words, rookie mistakes. Professionals understand that metrics don't lie. The only thing stopping small businesses from building brands like the big players is a simple tool that costs almost nothing—a CRM.

It's about time you started believing in facts over hunches. It's better with Bigin.

*Speaking of numbers...

Here are some stats on how CRMs help small businesses win big.

  • 300%

    Improvement in
    lead conversion rates.

  • 42%

    Increase in
    sales forecast accuracy.

  • 41%

    Revenue increase
    per salesperson.

  • 34%

    Increase in productivity

  • 29%

    Increase in sales

  • 27%

    in customer retention.

  • 24%

    Decreased sales cycles

  • 23%

    Decreased sales and
    marketing costs.


of small businesses globally do not have a defined and functioning process for lead nurturing as they lack a CRM. Some of these businesses are likely your competition. Get a head start on them with Bigin.

*Data obtained from external sources.

"That's cool,
but do I really need a CRM?"

Think do need CRM
Quite frankly, we get asked this all the time! Along with plenty of others like these:

I may not be able to afford business software, I've never bought one before!

I get what you're saying, but I feel like my business is too small to adopt a CRM

I'm still not sure if I'm really cut out for a CRM although I'm a small business owner

I've never used a CRM before, what if I find it hard to learn?

There's no business too small for a CRM. Imagine all the time you could save, and the larger scope of ideas you could focus on. With a CRM like Bigin set up to take care of your business, you can do more than ever before. It's a brilliant investment that goes a long, long way.

For business owners who have already used a CRM and weren't impressed,

If you had a negative experience with a CRM in the past, it's very likely that it was simply a misfit—another CRM designed to cater to enterprises, carefully retrofitted for small business. Bigin is here to change that.

Why Bigin is the go-to CRM
for small businesses

Ever since Zoho CRM started out, we made a choice to price our software competitively to help make the choice easier for small businesses. Years of studying small businesses and their needs helped us refine our design to create Bigin, a brand new CRM built from the ground up for small business.

We are the only vendor to offer ease-of-use, the right features set,
and an affordable CRM solution for the small businesses

Bigin is loaded with a great set of helpful features to keep your business running smooth and steady.


Fueled by smart design choices, Bigin's UI screams user-friendliness. It is smooth, self intuitive and combined with extensive customizability, giving you a hassle-free user experience.

Right Features

Bigin comes with handy features like multiple pipelines, workflow automation, built-in telephony, built-in email and twitter integrations, and thoughtfully chosen apps to integrate with, that help you sell better and grow faster.


Intuitive, simple, and user-friendly, Bigin is a CRM that packs a powerful punch - all for a pocket friendly $7 /month/user. The best value for money CRM out there.

Get set up and start selling with Bigin in just under 30 minutes!

Bigin's venn diagram: Ease of use, Right feature-set, Affordability.

Here are some daily tasks
that Bigin can assist you with:


    Store all your customer
    data in one place


    Track the number of open
    deals by stage


    Manage, plan, and send mass
    emails from within CRM


    Measure your sales


    Capture leads from your


    Acquire and follow leads and
    contacts on Twitter

A quick glance at how Bigin stacks up
against the competition

(per user/month billed annually)
Bigin Express$7
Pipedrive Essential$12.5
Salesforce Essentials$25
Insightly Plus$29
Copper Basic$19
Built-in Telephony
Multiple Pipelines
Mass Email and Insights
Customizable Dashboards
G-Suite and
MS 365 Integration
Only G-Suite
Free Edition
Phone Support

(per user/month billed annually)



Built-in Telephony

Multiple Pipelines


Mass Email and Insights

Customizable Dashboards

G-Suite and
MS 365 Integration

Only G-Suite

Free Edition

Phone Support


Trusted by thousands of small businesses

lusion speakervikas speaker dhruvesh speakeranat speaker

We were so impressed by Bigin’s ‘perfect fit’ for small organizations and we have now consolidated all information about our clients and projects in Bigin. It's impressive to see that such an affordable product helps in managing duplication of records, customizing fields specific to our processes, providing dashboards to manage the performance of emails, and even linking up with the Twitter accounts of our clients. Read the full case study

I am super impressed with Bigin. I was looking for a simpler lead management and automation tool and I have finally arrived at the right platform after trying multiple tools in the last few years. It has completely transformed the sales process and I regularly recommend Bigin to my contacts.

I want to sincerely thank the entire Bigin Team for developing this excellent platform for SMBs who are quite keen on getting rid of excel datasheets. My primary requirement was exactly the same, and Bigin has offered so much more. This has increased the overall productivity of my sales team, and I have already recommended Bigin to friends in different sectors.

I found Bigin extremely easy to learn and utilise. I was bit scared if my assistants will able to learn it quickly. But to my surprise they have started using fully within 2 weeks of time. Mobile apps and its connectivity with server is superb and quick.

Luison LassalaGeneral Manager, Bedrock Success Consulting
Vikas KakkarFounder & CEO, HireXP
Dhruvesh LakhaniFounder & Director, Investacc Insurance Brokers Pvt. Ltd.
Anant TikoneManaging Director, Antech Micro systems Pvt ltd.
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*The names and logos for Zoho are trademarks of Zoho Corp. All other trademarks, brand names, or product names belong to their respective holders. Comparison information as of 20/11/2020. Prices mentioned are in USD.

There is only so much convincing words can do

That's why Bigin has a 15-day free trial with no hidden charges. If you're on a budget, Bigin is also available
for free for single-user accounts on a life-long basis. No hidden charges whatsoever.

And whenever you need more power—Bigin Express is only $7/user/month.

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