What you unlock with Premier
| Capability areas | Express | Premier |
|---|---|---|
| Data Management | Duplicate contacts and companies must be cleaned manually. | Duplicate cleanup identifies and merges duplicate records in your CRM. Example: If the same customer details are captured multiple times, you can merge them into a single record to avoid repeated follow-ups. Learn more |
| Deals can be tracked only in one currency. | Multi-currency support helps manage global transactions. Example: Track deals and invoices in USD, EUR, and INR without manual conversions. Learn more | |
| Customer records must be updated manually with missing information. | Data enrichment automatically adds publicly available company and contact details. Example: When a new lead is added, company size, industry, or website details can be filled automatically with the help of this feature, reducing manual entry. Learn more | |
| Customization | Records cannot be connected across modules. | Lookup fields link related records. Example: Connect a contact record to multiple deals so the full purchase history is visible in one place. Learn more |
| Calculations must be performed manually. | Formula fields automate calculations. Example: Automatically calculate sales commissions or discount percentage instead of using spreadsheets. Learn more | |
| Targets must be tracked manually by every rep. | Target meters track performance visually. Example: Monitor how close a sales rep is to achieving their monthly revenue goal. Learn more | |
| Automation | Follow-ups must be triggered manually. | Date and time-based triggers automate reminders. Example: Automatically remind the sales rep to follow up three days after a quote is sent. Learn more |
| Delayed actions require manual intervention. | Scheduled actions run processes automatically. Example: Send a reminder email if a deal remains inactive for a set period. Learn more | |
| Deals can move stages without required updates. | Stage transition rules ensure process compliance. Example: Prevent a deal from moving to "Closed Won" unless payment details are added. Learn more | |
| Payments must be handled outside CRM workflows. | Payment links speed up payment collection and automatically link payment records to customers. Example: Close a deal and send a payment link directly from the deal record. Learn more | |
| AI capabilities (Available from April 2026) | No AI assistance for daily work. | Reply Assistant drafts customer responses automatically. Example: Generate a quick reply to a customer enquiry using deal context. Churn Analyzer identifies customers at risk. Example: Highlight customers who have not engaged recently so teams can re-engage them. Cross-Sell Genie suggests upsell opportunities. Example: Recommend complementary products based on previous purchases. AI-powered translation translates customer conversations instantly. Example: Translate incoming enquiries from international customers automatically. AI email drafting creates outreach emails quickly. Example: Generate a personalized follow-up email using CRM data. |
Get more value for your business by
choosing the right plan!
- Express
- $ 7
- $ 7
- Premier
- $ 7
- $ 7
Simple and transparent
upgrade pricing
If you are currently on the Express yearly plan, you will only be charged the price difference when upgrading to the Premier plan. Your existing subscription value will be adjusted automatically.
Use the pricing calculator below to estimate your upgrade cost based on users and billing cycle.
Calculate nowFrequently Asked Questions
I'm on the Express yearly plan. If I want to switch to Premier now, what happens to the amount I've already paid?
Who do I contact to upgrade my plan?
Log in to your Bigin account, go to Manage Subscription, and click Upgrade Plan or contact sales@bigin.com
What if Premier Plan limits are still not enough for my business?
You can extend specific limits using add-ons and pay only for what you need.
Can I switch back to the Express plan if I no longer need the Premier Plan features?
Yes. You can switch plans based on your requirements. We support flexibility as every business needs change.