Let's face it. CRMs are built with one core objective—to manage lead and customer relations across the different stages of the sales pipeline. All the bells and whistles come much later.

Bigin brings you everything you need in a solid CRM with a "less is more" approach. It comfortably balances the power of CRM with the simplicity of a spreadsheet at a fraction of the cost. Bigin is light, agile, and effortless—you can set it up from scratch, and get started in 30 minutes or less.

why bigin why bigin

A CRM for the up-and-coming

The market vastly differs between larger enterprises and small businesses. They basically belong to completely different weight classes. BizSugar's small business survey discovered that enterprise-level organizations value sales and customer support equally, while small businesses have their unwavering attention on sales. For larger enterprises, automation of workflows also plays a crucial role, while small businesses overwhelmingly stick to a DIY approach.

The challenge is to sell more, while doing most of the selling yourself. The answer is a CRM that is not too big, not too small, but just right. When it comes to catering to small owners, Bigin is unrivaled in its class.

Area of Business In Need of
Most Attention

Sales vs Service


Tracking New Initiatives
- Too Much DTI

DIY VS Automation

barchart small
BizSugar Small Business survey, May 20 Bizsugar

"Many SMBs rely heavily on spreadsheets to run their business. And, while spreadsheets are great for managing numbers, they aren't great at managing relationships with customers. Which is why using a service like Bigin—built specifically to help very small businesses find, catch and keep customers—can improve the likelihood of creating great customer relationships."

Brent LearyCRM industry analyst

Why other alternatives fail

When it comes to managing relationships, nothing beats a CRM, and for small businesses, no CRM beats Bigin.

Why you
need to
get rid of...

  • Spreadsheets
  • Kanban charts
  • Other entry-level CRMs


Spreadsheets are for numbers, not for people.

They may seem practical at first considering the size of your business. However, you miss out on so much convenient tech that could single-handedly change the way you do business.

Spreadsheets are time-consuming, don't process information, and have become borderline irrelevant. Riddled with inefficiency, there are so many things that could go wrong with spreadsheets.

More reasons why you should switch from spreadsheets.

Kanban charts

Kanban-styled tools may look like they are easy CRM alternatives, but practically, they don't even come close. Sure they are light, minimal, and functional, meaning you can set clear objectives and move along phases, but here are a bunch of basics they do not cover:

  • No customer context, meaning you still have to manually split tasks into phases
  • No automation, no creation of workflows
  • No actionable insights

Other entry-level CRMs

The unique needs of the small business market require a tailor-made CRM.

Although most CRM makers provide low-tier CRMs at affordable prices, the value for money factor still concerns many small and emerging businesses. It really is about what comes in the package, not how cheap the package is. This is where entry-level CRMs from major providers don't cut it.

Bigin is carefully built with functionality in mind, features that come in handy, and a bunch of cool stuff like indefinite free service for single-user orgs, making it the go-to CRM for small businesses.

Check out the following CRM comparisons:

Some of Bigin’s first-in-segment
features include

Multiple pipelinesfor customer operations
  • Multiple pipelines

    for customer operations

  • Built-in telephony

    with options for purchasing local and
    toll-free numbers

  • Create and automate workflows

    to easily automate many of your day-to-day tasks

  • Complete customer context

    from emails to tweets, always stay updated on your contacts

  See All Features
Multiple pipeline Multiple pipeline
Built-in telephony in Bigin Built-in telephony call in Bigin
spreadsheets automation workflows in Bigin
customer contex in Bigin

Seamless integrations

for Google Workspace and Microsoft 365 in addition to Zoho's native apps

why bigin integration

Data migration

is a breeze, thanks to Bigin’s
plug-and-play build.

Data migration
green pattern

The most affordable pricing in the Entire Industry

/user/month billed annually

Once you've outgrown Bigin,
Zoho CRM is just a click away.

With Bigin, you're destined to grow as a business. When you have bigger challenges at hand, you can always
upgrade to Zoho CRM in a snap. It's that easy.

Give your business a head-start. Let's Bigin.

From set up to selling in under 30 minutes.
Try our 15-day free trial and we promise you'll never want to go back to spreadsheets.
(Psst! We also have a forever free edition if you're a single user looking to get by!)

Access Bigin Sign Up For Free See Our Pricing

No forced contracts. No credit card for sign up. It's our promise.