Strong relationships increase revenue and customer loyalty.
A customer relationship management system helps you understand who your customers are, what they need, and how to serve them better.
Centralized customer data allows teams to act quickly and make informed decisions.
CRM enhances collaboration by giving sales, marketing, and support teams access to the same information.
Shared visibility reduces miscommunication and ensures consistency in customer interactions.
Simplified reporting provides clear insights into performance and growth trends.
Why customer relationship management matters
Customer relationship management system examples
Many companies use CRM systems to bring order to their daily operations. Some of the most common customer relationship management system examples include:
Spreadsheets: Often the starting point for many small businesses. They allow basic tracking of leads, contacts, and deals. However, spreadsheets require manual updates, lack automation, and can quickly become error-prone as customer data grows.
Salesforce: Known for its flexibility and depth, Salesforce offers extensive automation and analytics features. It’s used by large enterprises that manage complex sales pipelines. While powerful, it can be expensive and may require technical expertise to set up and maintain.
HubSpot CRM: Offers an easy-to-use interface with marketing, sales, and service tools in one platform. It’s suitable for growing businesses that want to attract, engage, and delight customers. The free version is feature-rich, but advanced features can become costly as you scale.
Zoho CRM: Designed for customization and scalability, Zoho CRM helps businesses automate workflows and track performance across multiple channels. It offers strong value for its cost, making it suitable for both enterprise and mid-sized businesses.
Bigin by Zoho CRM: Tailored for small businesses that need an uncomplicated CRM solution. It focuses on essential features without unnecessary complexity, making it ideal for teams just starting with CRM. Bigin combines simplicity with affordability in one easy-to-use platform.
These customer relationship management system examples show how businesses of any size can manage their customer data more effectively. While some tools require more resources and technical setup, options like Zoho CRM and Bigin strike a balance between functionality and simplicity. Each system supports the same goal: building and sustaining stronger customer relationships through better organization and insight.
Why Bigin is an ideal customer relationship management system
Among the customer relationship management system examples, Bigin stands out for its simplicity and design. Built specifically for small businesses, it offers all the essentials without the clutter of enterprise software. The setup process is quick, and the interface is intuitive, so teams can start using it immediately. Here's why Bigin can act as a great CRM for small businesses:
Enables users to manage all customer-facing operations, from sales and support to marketing, with industry-first pipelines.
Automates repetitive actions such as follow-ups, sending emails, lead assignments, and more.
Offers effortless schedule tracking with timely notifications and reminders.
Includes built-in telephony, email integration, SMS, WhatsApp, and social media channels for seamless, contextual communication.
Allows businesses to personalize the app based on their unique processes and workflows.
Generates reports that highlight key metrics such as sales trends, revenue generated, and tasks completed by individual team members for better visibility into business performance.
Part of the Zoho ecosystem, ensuring smooth integration with other Zoho applications and third-party tools.
Flexible and scalable, making it easy to expand as business needs evolve.
Bigin offers all of this and more!