Australian-based labor hire company WorkCon improves lead visibility and territory management across regions with Bigin
The company
WorkCon is an Australian labor hire, traffic control, and recruitment business that provides workforce solutions for construction, civil engineering, infrastructure, and related industries throughout Queensland, New South Wales, Western Australia, and beyond. They supply vetted tradespeople, laborers, and specialized staff to projects of all sizes, offering clients a single point of contact for labor hire, traffic management, and professional recruitment needs. With decades of industry experience and a strong focus on safety and customer service, WorkCon operates from its head office in Brisbane and supports projects across the Gold Coast, Sunshine Coast, Toowoomba, Sydney, and other regions.
“We pride ourselves on service. That means showing up, being prepared, and being safe. That’s why WorkCon is so successful, and we’ve had tremendous growth over the last three years.”
The challenge
As WorkCon expanded, operational gaps began to surface. Managing leads through pen and paper, spreadsheets, phone calls, and internal conversations made it difficult to maintain visibility into opportunities. With rapid growth across multiple regions, managing leads, territories, and workforce coordination became increasingly complex.
"In the early days of the business, we used pen and paper, spreadsheets, phones, and conversations. The problem was that you didn’t know where a lead stood. If someone was absent, you didn’t know what to do with that lead, and that was such a big problem."
Rapid growth meant new challenges: tracking opportunities across regions, ensuring follow-ups happened on time, and maintaining accountability within the sales team. The company evaluated platforms such as Salesforce, Pipedrive, monday.com, and others before discovering Bigin.
The solution
WorkCon implemented Bigin by Zoho CRM to bring structure and visibility into its sales and territory management processes through team pipelines.
For territory management, Bigin enabled the team to segment their large operational region into sub-regions. This allowed targeted sales runs instead of scanning an entire pipeline.
"For me—managing a massive area from the Sunshine Coast to the Gold Coast—being able to bust everything into sub-regions means I can drill down to whatever specific region I want to target and then go and hit those customers in that area."
The team also adopted email integration, which provided full visibility into client communication history directly within deal records.
The calendar view became a central operational hub for the sales team, helping them organize daily priorities and follow-ups.
Automation played a critical role in improving consistency. Follow-up reminders were triggered automatically after sending rate proposals, ensuring no opportunity was missed.
"The biggest benefit for me has been the automated functions that happen in the background. When I send off some rates, I’ve got it set to give me a reminder to ring them in two days."
Additionally, WorkCon uses Bigin Forms to streamline lead acquisition via their website. The built-in form builder allowed easy deployment without complex technical setup.
Benefits and ROI
- Improved visibility into lead status and ownership across regions
- Structured territory management, enabling targeted regional sales runs
- Centralized email tracking for complete client communication history
- Automated follow-up reminders, reducing manual tracking effort
- Added calendar-driven sales execution, improving accountability and daily organization
- Encouraged faster implementation of system improvements with responsive support
Looking forward
As WorkCon continues to grow, the company sees Bigin as a foundational system that supports structured expansion.
"I would recommend Bigin to other businesses. Make sure you’ve got the time to put the data in and set it up right the first time. Once that’s done, it’s a pretty easy animal to tame."
- Industry typeConstruction Hire
- Employees
- Type of businessPrivate
- Previously Used SoftwareSpreadsheets