Spreadsheets have never gone out of fashion. In the early 80s, spreadsheet software helped businesses replace pen-and-paper with (what was) a sophisticated data management system, and there is no denying the fact that it remains a core product for many businesses, whether in accounting or customer management or lunch orders.

switch easily

But, while spreadsheets may be easy to use, they are hardly an all-in-one solution. When it comes to small business customer relationship management, spreadsheets can drain your team's productivity in many ways. You need actionable insights from your data which a spreadsheet cannot offer. You need your team to close more deals and not more manual data entry. To close a deal successfully, you need to be aware of all previous interactions with a customer without having to dig for the information. And, no spreadsheet can help you do all of that.

How are spreadsheets killing your
team's productivity?

No lead-to-deal visibility

It's hard for sales reps to have a clear idea of how many deals they are currently working on, and which stage of the pipeline a deal is currently in. Without real-time updates and visual representations of your sales pipeline, deals are easily going to slip through the cracks.

Poor organization of data

Yes, spreadsheets can store data, but that data is seldom organized. There's no way you can establish relational hierarchy of records within your system, which makes it hard and time-consuming for you to access information.

Failure to arrest duplicate entries

If you email or call the same customer twice, your reputation is sure to take a severe hit. And, if you decide to stick with spreadsheets, you're also going to generate a substantial amount of duplicate entries.

More manual data entry

With spreadsheets, the struggle is real when it comes to manual entry of records. There are always going to be instances where you need to bulk edit a set of records (like adding a tag or updating a field), something that is just not possible with spreadsheets.


In the world of GDPR and privacy-first business culture, you simply cannot leave crucial customer data on spreadsheets which can be copied and exported by anyone with access.

Make the leap from

Spreadsheets to Bigin today

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15-day free trial. No credit card is required.

Reasons why people moved away from spreadsheets


Killed my productivity


Poor pipeline visibility


Error-prone data


More manual data entry
Source: Twitter Poll

All these stats point to one thing: Spreadsheets are insufficient for small businesses that want to actually excel. They deserve a better solution to help them better do their jobs.

Meet Bigin–Bringing spreadsheets-like
simplicity in CRM

Bigin was built with the sole purpose of bringing more small businesses out of tiresome spreadsheets and providing them with a solution that is simple enough to get started quickly. Even if your team is not yet ready for a full-fledged CRM, don't worry–Bigin has all the features you need to start with the right solution and proceed to a full-fledged CRM as you grow.

Bigin as a relationship tracking spreadsheet

Multiple pipelines,
not multiple sheets

Small businesses need visibility of all their deals. Switching between multiple sheets to view your deal information isn't going to help you see your opportunities. With Bigin's multiple pipelines, you can segment your different processes, create different stages for each pipeline based on your business cycle and track every deal to perfection.

Instant communication, without opening another application

With a solution like Bigin, you don't need to have separate apps to send email, call a customer, or tweet your response to a prospect. You can achieve all of that from a single place, unlike spreadsheets which require you to toggle between multiple applications to do even the most basic sales activities.

Forget complex functions. Visualize data with quick charts.

Bigin's easy-to-create charts and KPIs help you see actionable insights from your data. This means that you don't need to remember complex functions to see your sales metrics in the most visually informative way.

Set up a working CRM
solution in minutes

Bigin is praised by early adopters for its minimal learning curve and easy-to-understand user interface. All you need to do is to import your spreadsheets and start using the product right away in under 30 minutes.

Looking for more reasons to ditch
spreadsheets and try Bigin?

How about...

One-click calls
  • One-click calls
  • Workflow automation
  • Integration with third-party apps
  • Signals & insights
  • Fully mobile
Built-in telephony call in BiginBuilt-in telephony in Bigin
spreadsheets automation workflows in Bigin
Integrations for your sales tracking in Bigin
sales tracking and insights in Bigin
mobile sales management with Bigin
mobile view
mobile sales management with Bigin

Trusted by 7,500 small businesses globally

lusion speakervikas speakerdhruvesh speakeranat speaker

We were so impressed by Bigin’s ‘perfect fit’ for small organizations and we have now consolidated all information about our clients and projects in Bigin. It's impressive to see that such an affordable product helps in managing duplication of records, customizing fields specific to our processes, providing dashboards to manage the performance of emails, and even linking up with the Twitter accounts of our clients. Read the full case study

I am super impressed with Bigin. I was looking for a simpler lead management and automation tool and I have finally arrived at the right platform after trying multiple tools in the last few years. It has completely transformed the sales process and I regularly recommend Bigin to my contacts.

I want to sincerely thank the entire Bigin Team for developing this excellent platform for SMBs who are quite keen on getting rid of excel datasheets. My primary requirement was exactly the same, and Bigin has offered so much more. This has increased the overall productivity of my sales team, and I have already recommended Bigin to friends in different sectors.

I found Bigin extremely easy to learn and utilise. I was bit scared if my assistants will able to learn it quickly. But to my surprise they have started using fully within 2 weeks of time. Mobile apps and its connectivity with server is superb and quick.

Luison LassalaGeneral Manager, Bedrock Success Consulting
Vikas KakkarFounder & CEO, HireXP
Dhruvesh LakhaniFounder & Director, Investacc Insurance Brokers Pvt. Ltd.
Anant TikoneManaging Director, Antech Micro systems Pvt ltd.
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You've got time for this one!

Don't believe us? It's time to see it for yourself. Our 15-day free trial gives you plenty of time for you to take a closer look at Bigin and experience the post-spreadsheets world of customer relationship management.

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