Bigin vs Nimble
Bigin's paid plans start at $7 per user per month, billed yearly, with room for 50,000 records. Nimble offers a single plan at $24.90 with 25,000 contacts.
Updated as of 17 September 2026
yearly $7, Bigin Express $24.90, it's only a plan
Which CRM should
you opt for?
Analyse what your requirements are and choose accordingly
Choose Bigin if you want a pipeline CRM at a small-business price
You are watching the bill: $7 per seat against $24.90 is not a close call. You need calls, WhatsApp, and email in one record without buying add-ons. You want to try before you pay, with a free plan rather than a 14-day clock. You already use Zoho, or want quotes and payment links without another subscription.
Either works if you are a team of 2 to 10 and want to leave spreadsheets behind
Both are simple and have ratings of 4.4 or higher on Capterra. Both do contacts, deals, pipelines, and email sync without a consultant. At that size, the deciding factors are usually price and mobile, which is where they part company.
What you paySubscription cost comparison
Wondering which CRM would cost you more? Use the calculator below to compare plans and find out!
Bigin Express includes web forms and mass email at 150 sends per day, so nothing is added to its side. All prices are billed yearly, in USD, as read from Bigin pricing and Nimble pricing on 17 September 2026.
Bigin Express
$7 per seat / month
$1,260
Bigin Premier
$12 per seat / month
$2,160
Bigin 360
$18 per seat / month
$3,240
Nimble Business
$24.90 per seat / month, plus add-ons
$5,454
Over three years, five seats on Bigin Express cost $4,194 less than the same team on Nimble Business with the add-ons ticked above.
Bigin Express is 23% of that bill.
At a glanceHere's a quick look at the key functionalities that SMBs need
Take a look at how Bigin and Nimble compare across 15 key parameters.
| Row | Bigin Express | Nimble Business |
|---|---|---|
| Price per seat/month, yearly | $7 | $24.90 |
| Price billed monthly | $9 | $29.90 |
| Free plan | Yes: one user, 500 records | No: 14-day trial only |
| Plans to choose from | Four: Free, Express $7, Premier $12, Bigin 360 $18 | One plan only |
| Records included | 50,000 | 25,000 contacts |
| Web forms | Included, three forms | $12 per team/month add-on |
| Email marketing | 150 mass emails a day | $15 per company/month add-on |
| AI agents | Three, from Premier, plus AI summaries and an MCP server | AI email writing tools |
| Built-in telephony | 100+ providers | Via PhoneBurner integration |
| WhatsApp in the record | No charge per message from Bigin; Meta charges for chats your business starts | Not supported |
| Payment links | Included | Not documented |
| Pipelines | Three team pipelines, 15 sub-pipelines | Not published |
| Storage per user | 512 MB, plus 1 GB shared per account | 2 GB |
| Mobile apps, iOS and Android | Yes | Yes |
| Workflow automation | 30 automations | Not published |
"Not documented" and "not published" mean the vendor's own pricing and features pages do not show it as of 17 September 2026.
Feature by featureDetailed breakdown
The table below gives a complete breakdown of the features available on both platforms
Features
Express
| Feature | Bigin Express | Nimble Business |
|---|---|---|
| Visual kanban pipeline | Yes | Yes |
| Team pipelines | 3 | Not published |
| Sub-pipelines | 15, plus three defaults | Not applicable |
| Pipeline stages carried on import | Up to 250 from Pipedrive, subject to your edition limit | Not published |
| Products module | YesIncluded, from the Free plan up | NoNot documented |
| Quotes and invoices | YesPayment links native. Quote documents via Zoho Writer templates or Zoho Books | NoNot documented |
| Multi-currency | Premier and above | Not published |
| Feature | Bigin Express | Nimble Business |
|---|---|---|
| Two-way email sync | Yes | Yes |
| Gmail and Microsoft 365 | Yes | YesCore to the product |
| Built-in telephony | Yes100+ providers, call recording | PartlyPower dialer via PhoneBurner integration. No built-in phone system documented |
| WhatsApp Business | YesBigin adds no charge per message, though Meta charges for chats your business starts | NoNot supported, per Nimble support docs |
| Mass email allowance | 150 a day per account, included, about 4,500 a month | 1,000 a month per license, so 5,000 at five seats |
| Feature | Bigin Express | Nimble Business |
|---|---|---|
| AI agentsSoftware that handles a whole task for you on its own | YesReply Assistant answers customer emails in your brand voice. CrossSell Genie spots what to offer customers next. Churn Analyzer reads lost deals and tells you why they were lost. The agents come with Premier and Bigin 360 | NoNot documented |
| AI summaries | YesRecords, email threads, WhatsApp chats and notes | NoNot documented |
| AI email writing | YesWrites, proofreads and summarises emails | YesAI email writing tools |
| Works with AI assistantsBigin runs an MCP server, so assistants like Claude and ChatGPT can securely work with your CRM data | Yes | NoNot documented |
| AI on your phone | YesWorks with Apple Intelligence, Galaxy AI and Gemini Nano | NoNot documented |
| Feature | Bigin Express | Nimble Business |
|---|---|---|
| Workflow automations | 30 per account | Not published |
| Custom fields per team pipeline | 10 on Express, 25 on Premier, 50 on Bigin 360 | Not published |
| Custom dashboards | 10 | Not published |
| Zia AI credits | From Premier: 1,000 a month | Not published |
| Credits to auto-fill contact details | Not offered on Express | Base allowance not published. Extra credits cost $10 per 100 a month |
| API credits | 50,000 a day, plus license multipliers | Not published |
| Feature | Bigin Express | Nimble Business |
|---|---|---|
| Channels | Phone, email, live chat | Email, live chat, 1:1 calls, daily live Q&A |
| Published hours | 24 x 5Chat and toll-free phone subject to regional and language availability | Not published. Onboarding runs weekdays at 9am PT |
| Free onboarding session | YesBased on subscription | YesFree 1:1 calls |
| Help with data import | YesIncluded | Not published |
What buyers scored themHow both CRMs compare on software review platforms
The buying decision process is incomplete without assessing ratings across review platforms. Find out how Bigin and Nimble fare:
| Platform | Bigin | Nimble |
|---|---|---|
| G2 | 4.6/5(876 reviews) | 4.5/5(1,113 reviews) |
| Capterra | 4.7/5(744 reviews) | 4.4/5(1,868 reviews) |
| TrustRadius | 8.8/10(285 reviews) | 7.5/10(99 reviews) |
| Apple App Store | 4.7/5(939 ratings) | 4.5/5(620 ratings) |
| Google Play | 4.5/5(about 2,530 reviews) | 3.3/5(178 reviews) |
| Would recommend Capterra UK | 90% | 80% |
| Capterra sub-ratings | ||
| Capterra ease of use | 4.8/5 | 4.3/5 |
| Capterra value for money | 4.7/5 | 4.3/5 |
| Capterra customer service | 4.5/5 | 4.3/5 |
| Capterra features | 4.5/5 | 4.2/5 |
The page notes that Capterra, GetApp, and Software Advice are all Gartner properties that draw on a shared review pool, so it lists that source once.
TrustRadius scores out of 10. Its stars show that score on the five-star scale the other sites use, so 8.8/10 appears as 4.4 stars.
The mobile gap
The widest verified difference between these two products is not on any review site; it is in the Play Store.
| Platform | Bigin | Nimble |
|---|---|---|
| Google Play | 4.5/5(about 2,530 reviews)500,000+ installs | 3.3/5(178 reviews)10,000+ installs |
| Apple App Store | 4.7/5(939 ratings) | 4.5/5(620 ratings) |
What recent reviews say
We picked three recent Bigin reviews and three from Nimble users who wanted more. Each quote is word-for-word and links to the review it came from. Review dates are the dates the reviews were posted.
Bigin users
"Its cost effective and easy to use. It offers many features for an entry-level business. I think this is the only CRM at this price with a WhatsApp business integration."
Sujith B Owner, Small business, 26 July 2026,
"It is easy to use, quick to set up, and provides everything I need to manage leads efficiently. The pipeline view is intuitive, easy to customize, and helps me stay organized without complexity."
Anja B Business owner, Consumer goods, 12 June 2026, After moving from HubSpot and Zoho CRM
"Bigin is the perfect 'Goldilocks' CRM — not too complex, not too basic, but just right for small teams. It takes the headache out of CRM management by focusing purely on moving deals forward."
Nabil G CEO, Education management, 30 March 2026,
Nimble users who wanted more
"The biggest issue is the restrictive 2GB storage limit per user, which fills up fast because the system syncs your entire email history."
Lasha F Behavioral therapist, Small business, 22 January 2026,
"Some of the reporting features feel pretty limited, especially if you're trying to get a big-picture view of your pipeline or run detailed filters."
Lucy K Customer retention strategist, Small business, 31 July 2025,
"They need to work on the email features. There is no graphical way to create marketing emails."
David B President, Small business, 16 August 2024,
Frequently asked questions
Yes, and the gap is wide. Bigin Express is $7 per user per month, billed yearly. Nimble offers a single plan at $24.90 per seat per month, billed annually. Over three years, five seats cost $1,260 on Bigin Express, compared with $4,482 on Nimble before add-ons, or $5,454 with email marketing and web forms, both of which Bigin includes.
No, it does not. Nimble offers a 14-day trial with no credit card required, and after that, it is $24.90 per seat. Bigin offers a free plan for 1 user with 500 records and 1 pipeline. It has no fixed expiry date, though Bigin removes free accounts that remain unused for more than 120 days.
It depends on the platform, and both products are well-liked. Bigin scores higher on Capterra (4.7 from 744 reviews against 4.4 from 1,868), TrustRadius (8.8 against 7.5), and G2 overall (4.6 against 4.5). Nimble scores higher than Bigin on three of G2's six sub-scores: ease of setup, ease of admin, and quality of support. Bigin leads the other three. The largest single gap is in the Android app ratings, where Bigin scores 4.5 from about 2,530 reviews and Nimble scores 3.3 from 178 reviews.
You might, and it is the fairest question on this page. Bigin caps custom fields at 10 per team pipeline on Express, 25 on Premier, and 50 on Bigin 360, and reporting depth is its most common criticism on G2. Teams that need advanced forecasting, custom modules or complex territory management usually move to Zoho CRM, and your data carries over. If you already know you need those things, start there instead.
Yes, you can. Export your data from Nimble as a spreadsheet file, then import it into Bigin, which matches your columns to the right fields. Contacts, companies, deals, tasks, meetings, calls, and notes all come across this way. Bigin's support team helps with the import at no extra cost, and if anything goes wrong, you can undo an import for 30 days. Two things need to be redone by hand: files attached to individual records need to be re-uploaded, and any automations you built need to be reconfigured in Bigin.
Email marketing is $15 per company per month. Web forms and live chat are $12 per team per month. Contacts beyond 25,000 are $10 per 10,000 a month. Storage beyond 2 GB per seat is $10 per 10 GB a month. Extra enrichment credits are $10 per 100 a month. The plan includes 1,000 group sends per license a month, and pricing for more than that is not published.
Yes, both are built in. Bigin connects to more than 100 cloud telephony providers, with click-to-call and call recording on every plan, including the free one. Call charges are billed separately from your Bigin plan through Zoho's telephony billing. WhatsApp Business comes with paid plans, and Bigin adds no per-message charge, though Meta charges for conversations your business initiates. Nimble documents a power dialer via its PhoneBurner integration and call logging, but it has no built-in phone system, and its own support pages say it does not work with WhatsApp.
We make Bigin, so read it with that in mind. What we can promise is the method: every price, limit, and rating on this page comes from a source you can check, with a date, all linked. Where the tables show Nimble ahead, we say so. Where a number is not published, we say that too, rather than guessing.
Take Bigin for a test ride before you commit!
Bigin's free plan covers one user and you don't need to enter any card details.
Paid plans start at $7 per user per month.
Method and sources
Here is how this page was built. We read every figure from a primary source on 17 September 2026 and link each one. Pricing comes from each company's pricing page, and ratings from the review platform itself, including the review count. Where a number is missing, we write "not published" rather than filling the gap. Nimble offers multiple versions of its pricing page, and where the versions differ, we quote the main page at nimble.com/pricing. The plans compared are Bigin Express at $7, Bigin Premier at $12, and Bigin 360 at $18, against Nimble Business at $24.90, all per user per month, billed yearly, in USD. Bigin also sells a free plan for one user. Nimble sells one plan.
- Bigin pricing
- Bigin feature availability by edition
- Bigin FAQs
- Bigin integrations
- Bigin AI agents and MCP server
- Zoho help, import records
- Zoho help, import from Pipedrive
- Zoho help, import history
- Bigin homepage, 24 x 5 support
- Nimble pricing
- Nimble features
- Nimble support, what is Nimble
- Nimble support, WhatsApp
- Nimble PhoneBurner integration
- G2 compare
- Capterra, Bigin
- Capterra, Nimble
- Capterra UK sub-ratings
- TrustRadius compare
- Bigin iOS app store listing
- Nimble iOS app store listing
- Bigin Android app store listing
- Nimble Android app store listing