Why Bigin is the best Google CRM for small businesses

If you use Google Workspace every day, your CRM should feel like a natural extension of it. You should be able to manage contacts without jumping between tabs, schedule meetings in a familiar calendar, and track conversations that happen inside Gmail. With a CRM that feels built around how your team already operates, you can run your work from one place.

Many small businesses reach this point once email, spreadsheets, and shared folders stop being enough. Perhaps you're exploring a CRM that works well with Google's tools, integrates cleanly, and is simple enough for your team. This guide walks you through what makes a CRM work smoothly with Google Workspace, how the leading options compare, and why Bigin offers a streamlined experience for teams that rely heavily on Google's ecosystem.

What people mean when they look for a CRM that works with Google Workspace

If your business runs on Google Workspace, your CRM should fit into that setup without effort. You want contact information to stay consistent across tools; you want emails to appear in the right place; you want calendar events to stay linked to the conversations that matter. Your ideal CRM should feel like a natural extension of Gmail, Google Contacts, and Google Calendar.

Teams looking for a Google CRM software tool usually want a system that stays simple while still giving them structure—something that eliminates repetitive tasks and keeps everyone aligned. When the CRM works with Google Workspace, collaboration becomes easier and customer work becomes easier to track.

The goal is a workflow that doesn't disrupt daily habits; you want the CRM to support how your team already operates—a Google-friendly setup lets you add structure without slowing anyone down.

Does Google have its own CRM?

Google doesn't offer a dedicated CRM product. Its Workspace suite gives you email, contacts, meetings, Drive storage, documents, spreadsheets, and team communication, which cover communication and collaboration, but don't help you manage pipelines, track deals, or centralize customer activities.

This gap creates space for a Google CRM software tool that integrates with Google's tools. These integrations turn Google Workspace into a more complete platform for teams that need to sell, support, or manage customer relationships.

Because Google doesn't provide a native CRM, businesses choose software that works smoothly with the Workspace tools they already use. This combination gives you structure without adding complexity.

What makes a CRM truly Google-friendly

A CRM earns the label Google-friendly only when it helps you perform your daily work with less friction. True compatibility goes deeper than a basic sync; it means the system stays aligned with the way information moves across your Google account.

A CRM for Google should include:

• A reliable two-way sync with Google Contacts

• Automatic email logging in Gmail

• Integration with Google Calendar for meetings, reminders, and follow-ups

• Smooth onboarding with a simple authentication flow

• The ability to access CRM context from familiar Google tools

• Secure sign-in through Google credentials

• Minimal setup and low maintenance

The CRM should feel like part of your workflow, reduce the time you spend switching tabs, and create a single place to follow up, plan your day, and keep track of customers.

When everything connects cleanly, your team avoids duplicate entries, missed tasks, and outdated information. This is the value of a strong Google Workspace integration.

The top Google integrated CRMs on the market today

Businesses that run on Google Workspace often review a familiar set of CRM options. Each offers a different balance of features, complexity, and usability. The most common choices include:

• Bigin

• Pipedrive

• Zoho CRM

• Salesforce

• Insightly

• Copper CRM

These tools support Google integration at different levels. Larger CRM systems tend to offer many features but require more configuration. Smaller systems usually keep the experience simpler and more focused.

Teams often look for a CRM that helps them get started quickly, keeps the workflow light, and stays aligned with Google's tools. This leads many small businesses toward options that offer structured pipelines without overwhelming complexity. Bigin fits this space well because it gives you essential CRM functionality that feels approachable and easy for any team to adopt.

Why Bigin is the best Google CRM for small businesses

Bigin is designed for small teams that want clarity and structure without the burden of a larger CRM. It works closely with Google Workspace and keeps the experience simple enough for quick adoption.

When Bigin connects to your Google account, your data stays consistent and organized. The integration covers contacts, calendar events, and email activities, which gives you a complete view of customers without creating new work.

Bigin also prioritizes ease of use: The interface is clean and approachable, the setup takes only a few minutes, and teams can move from signup to full operation almost immediately. This makes Bigin a strong fit for businesses that want a CRM that supports Google without added complexity.

Its combination of simplicity and reliability is what positions Bigin as one of the strongest Google-friendly CRMs for small businesses. It connects directly with your Google Workspace account and brings the essential tools you rely on into one organized workflow. The integration focuses on simplicity, quick setup, and clear alignment with your daily Google activity.

Bring Google contacts and users into Bigin

When you connect your Google account, all your Google contacts are added to Bigin automatically—without manual data entry. You can also bring in users from your Google Workspace account, so your team can start working together right away.

Sync your schedules with Google Calendar

Bigin supports synchronization with Google Calendar, which keeps your events and schedules consistent across both applications so you can manage meetings and follow-ups with a single, unified view of your day.

Connect Gmail to Bigin

You can send and receive emails in Bigin using your Gmail account. This gives you an organized way to handle messages without switching between applications, and keeps communication tied to the right contacts and pipelines.

Use Bigin's Gmail add-on

Bigin's Gmail add-on lets you add new contact information to the CRM directly from your Gmail inbox. You can also view the complete record of any existing contact without leaving Gmail. The add-on works on both desktop and mobile, which keeps customer information accessible wherever you check your email.

Quick setup for small businesses

The Google Workspace integration is designed to be simple to configure. You can get Bigin set up in under 30 minutes. The platform is affordable and easy to use, which helps small teams adopt it without a long implementation process.

Mobile access

With Bigin's iOS and Android apps, your team can manage contacts, pipelines, and communication even when they're away from their desks—which enables a consistent workflow across devices.

A quick guide to setting up Bigin with Google Workspace

Integrating Bigin with your Google Workspace account is straightforward and keeps everything in sync—especially your contacts and events. Here's how the setup works, from start to finish:

Install Bigin in your Google Workspace account.

1. Log in to your Google Workspace account and click the app icon.

2. Select More from Google Workspace Marketplace.

3. Search for Bigin and click Install.

4. Bigin automatically creates a new account using the same email address as your Google Workspace email. If you already have a Bigin account under that email, you'll simply be redirected to it.

Connect Google Workspace to Bigin

1. Log in to your Google Workspace account and click the app icon.

2. Click More > Bigin to be redirected to your Bigin account.

3. In Bigin, go to Settings > Integrations/Toppings > Google, and click Set up now.

Activate sync for events and contacts.

1. On the Google Contacts and Calendar page in Bigin, go to the Events section and click Activate to sync your Google Calendar events.

2. In the Contacts section, click Activate to sync contacts.

3. All your Bigin contacts will appear in Google Contacts under the label "Bigin Contacts".

Map your fields.

1. On the field-mapping page, map each Google field to the correct field in your Bigin account.

2. Click Save to complete the setup.

After setup, in Bigin you can view your Google Workspace email address, sync status, last synced time, and next scheduled sync. You can update mappings anytime using the Manage field mapping option. For a more detailed breakdown, you can refer to this help document.

Who Bigin is perfect for

Bigin works best for small teams that need structure without the weight of a large enterprise CRM. It supports organizations that rely heavily onGoogle Workspace and want a CRM that blends naturally into that environment.

Bigin is a strong fit for:

• Small businesses that want to move fast without complicated setup.

• Small sales teams that need clarity on pipelines and follow-ups.

• Service providers who track repeat communications with customers.

• Teams that run their work inside Gmail, Contacts, and Calendar.

• Businesses that want reliable syncing without advanced configuration.

• Companies that expect team members to adopt the CRM quickly.

Bigin focuses on essentials by giving users a simple, structured, and connected system. This makes it ideal for businesses that want a Google-friendly CRM that stays approachable and organized.

Alternatives to Bigin if you need something else

Some teams may need more advanced automation, deeper customization, or larger-scale reporting. In those situations, another CRM may offer features that better match your requirements.

• Zoho CRM offers advanced automation and a broader suite of applications

• Salesforce supports organizations with complex workflows and multiple departments.

• HubSpot suits businesses that want strong marketing tools in addition to CRM capabilities.

• Pipedrive works well for sales teams that want detailed pipeline customization.

These alternatives serve different needs. Bigin remains the simplest option for small businesses that want a clean Google integration with quick onboarding.

Turning your Google Workspace into a full CRM with Bigin

A Google CRM software tool should help you work with less friction, support your existing habits, and keep your team aligned across email, contacts, and calendar activity. When a system fits naturally into your workflow, productivity rises and customer work becomes easier to manage.

Bigin gives small businesses a clear and structured CRM that connects directly with Google Workspace. The integration is reliable, its setup is simple, and the user experience is intuitive for teams that depend on Google's ecosystem.

By connecting Bigin to your Google account, you create a unified workspace that supports growth, organizes communication, and helps your team focus on the work that matters most.